M&A Deal Summary

FullBeauty Brands Acquires Avenue Stores

On June 18, 2024, FullBeauty Brands acquired retailer Avenue Stores from City Chic

Acquisition Highlights
  • This is FullBeauty Brands’ 1st transaction in the Retail sector.
  • This is FullBeauty Brands’ 4th transaction in the United States.
  • This is FullBeauty Brands’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2024-06-18
Target Avenue Stores
Sector Retail
Buyer(s) FullBeauty Brands
Sellers(s) City Chic
Deal Type Divestiture

Target

Avenue Stores

Ridgewood, New Jersey, United States
Avenue Stores is a retailer of women’s fashion apparel for plus-size clothing. Avenue Stores was formed in 1987 and is headquartered in Ridgewood, New Jersey.

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Buyer(S) 1

Buyer

FullBeauty Brands

New York, New York, United States
Category Company
Founded 1901
Sector Retail
DESCRIPTION

FullBeauty Brands is a comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FullBeauty Brands umbrella include: Woman Within (WomanWithin.com), Roaman's (Roamans.com), Jessica London (JessicaLondon.com), swimsuitsforall (swimsuitsforall.com), KingSize (KingSizeDirect.com), BrylaneHome (BrylaneHome.com), and fullbeauty.com, an online marketplace offering a curated collection of the finest Brands, and thousands of products, the premier fashion and lifestyle destination for women sizes 12+(www.fullbeauty.com). FullBeauty Brands was formed in 1901 and is based in New York City.

DEAL STATS #
Overall 4 of 4
Sector (Retail) 1 of 1
Type (Divestiture) 2 of 2
State (New Jersey) 1 of 1
Country (United States) 4 of 4
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-03 Dia

New York, New York, United States

Dia is an online, inclusive fashion marketplace that sells a range of size-inclusive brands and a flagship personal styling experience. Dia was formed in 2015 and is based in New York, New York.

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Seller(S) 1

SELLER

City Chic

Alexandria, Australia
Category Company
Sector Apparel/Textiles
DESCRIPTION

City Chic Collective is a global omni-channel retailer specialising in plus-size women’s apparel, intimates, footwear and accessories. It is a collective of customer-led brands including City Chic, Avenue, Evans, CCX, Hips & Curves and Fox & Royal. City Chic, CCX appeal to fashion forward women. Avenue in the US, and Evans in the UK, target a broad customer base across conservative and fashion.

DEAL STATS #
Overall 1 of 1
Sector (Retail) 1 of 1
Type (Divestiture) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-04 Avenue Stores

Ridgewood, New Jersey, United States

Avenue Stores is a retailer of women’s fashion apparel for plus-size clothing. Avenue Stores was formed in 1987 and is headquartered in Ridgewood, New Jersey.

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