Add-on Acquisition • Software

Full Measure Acquires Adora

On April 21, 2021, Full Measure acquired software company Adora

Acquisition Context
  • This is Full Measure’s 1st transaction in the Software sector.
  • This is Full Measure’s 1st transaction in the United States.
  • This is Full Measure’s 1st transaction in New Jersey.

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M&A Deal Summary

Date April 21, 2021
Target Adora
Sector Software
Buyer(s) Full Measure
Deal Type Add-on Acquisition

Target Company

Adora

New Jersey, United States
Adora a digital college tour startup that enables students to take personalized tours of college campuses both virtually and in person. Adora was founded in 2019 and is based in New Jersey, United States.
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Buyer Overview 1

Buyer

Full Measure

Washington, District of Columbia, United States

Category Company
Founded 2013
Sector Software
DESCRIPTION

Full Measure Education powers personalized mobile experiences at over 300 institutions across the country. The Full Measure platform was built as a solution for schools to ensure that the steps are clear and the path is ready for students to change their lives through higher education. Full Measure was founded in 2013 and is based in Washington, District of Columbia.


Deal Context for Buyer #
Overall 1 of 1
Sector: Software 1 of 1
Type: Add-on Acquisition 1 of 1
State: New Jersey 1 of 1
Country: United States 1 of 1
Year: 2021 1 of 1