Investment Summary

Fulcrum Equity Partners Invests In Kevel

On December 6, 2020, private equity firm Fulcrum Equity Partners invested in software company Kevel

Investment Highlights
  • This is Fulcrum Equity Partners’ 5th transaction in the Software sector.
  • This is Fulcrum Equity Partners’ 31st transaction in the United States.
  • This is Fulcrum Equity Partners’ 1st transaction in North Carolina.

Investment Summary
Date 2020-12-06
Target Kevel
Sector Software
Investor(s) Fulcrum Equity Partners
Deal Type Venture

Target

Kevel

Durham, North Carolina, United States
Kevel provides infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. Kevel was founded in 2010 and is based in Durham, North Carolina.

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Investor(S) 1

Investor

Fulcrum Equity Partners

Atlanta, Georgia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Fulcrum Equity Partners is an investment firm focused on smaller growth companies in the Southeast US. Fulcrum looks to invest $5 to $35 million in businesses generating $3 to $50 million in annual sales. Funds are used to support growth initiatives, acquisitions, divestures, shareholder liquidity, management buyouts and recapitalizations. Sectors of interest include healthcare, IT, business services, and technology-enabled services. Fulcrum Equity Partners is based in Atlanta, Georgia.

DEAL STATS #
Overall 31 of 38
Sector (Software) 5 of 6
Type (Venture) 14 of 15
State (North Carolina) 1 of 1
Country (United States) 31 of 38
Year (2020) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-05 Kobiton

Atlanta, Georgia, United States

Kobiton is the mobile experience platform trusted by major organizations globally. Our best-in-class software platform helps drive improved revenue on the mobile channel by lowering app abandonment, improving quality, and reducing time-to-market. Used by over 60,000 developers and testers worldwide, Kobiton is transforming the way companies deliver mobile apps through innovative applications of Artificial Intelligence, Real-Device Testing, and the industry’s first and only mobile scriptless automation solution. Kobiton was founded in 2016 and is based in Atlanta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-16 ProxsysRx

Birmingham, Alabama, United States

ProxsysRx is a healthcare solutions company providing value, revenue, and savings to hospital and health system partners through inpatient and outpatient engagement and comprehensive pharmacy programs. Benefits to ProxsysRx partners include readmission risk reduction, 340B savings, employee benefit cost savings, and improved patient satisfaction. ProxsysRx services for hospitals and health care systems include onsite retail pharmacy, 340B administration, personalized and digital patient engagement and management, and employee health benefit program management. ProxsysRx is based in Birmingham, Alabama.

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