Investment Summary

Fulcrum Equity Partners Invests In Feathr

On January 15, 2020, private equity firm Fulcrum Equity Partners invested in marketing company Feathr

Investment Highlights
  • This is Fulcrum Equity Partners’ 1st transaction in the Marketing sector.
  • This is Fulcrum Equity Partners’ 29th transaction in the United States.
  • This is Fulcrum Equity Partners’ 2nd transaction in Florida.

Investment Summary
Date 2020-01-15
Target Feathr
Sector Marketing
Investor(s) Fulcrum Equity Partners
Deal Type Venture

Target

Feathr

Gainesville, Florida, United States
Feathr is a provider of marketing technology for associations and event organizers. Feathr plans to use the investment to further develop its product offering, enhance its customer experience, and expand its team to meet the needs of more organizations. Feathr was founded in 2012 and is based in Gainesville, Florida.

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Investor(S) 1

Investor

Fulcrum Equity Partners

Atlanta, Georgia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Fulcrum Equity Partners is an investment firm focused on smaller growth companies in the Southeast US. Fulcrum looks to invest $5 to $35 million in businesses generating $3 to $50 million in annual sales. Funds are used to support growth initiatives, acquisitions, divestures, shareholder liquidity, management buyouts and recapitalizations. Sectors of interest include healthcare, IT, business services, and technology-enabled services. Fulcrum Equity Partners is based in Atlanta, Georgia.

DEAL STATS #
Overall 29 of 38
Sector (Marketing) 1 of 1
Type (Venture) 12 of 15
State (Florida) 2 of 2
Country (United States) 29 of 38
Year (2020) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-05 Digital Hands

Tampa, Florida, United States

Digital Hands is a managed security service provider focused on delivering 24/7 security operations and capabilities to customers and partners. The company’s SOC-as-a-Service and security solutions are designed to easily integrate into customers’ environments and processes while providing comprehensive protection against the latest security threats. Digital Hands was founded in 2001 and is based in Tampa, Florida.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-05 Kobiton

Atlanta, Georgia, United States

Kobiton is the mobile experience platform trusted by major organizations globally. Our best-in-class software platform helps drive improved revenue on the mobile channel by lowering app abandonment, improving quality, and reducing time-to-market. Used by over 60,000 developers and testers worldwide, Kobiton is transforming the way companies deliver mobile apps through innovative applications of Artificial Intelligence, Real-Device Testing, and the industry’s first and only mobile scriptless automation solution. Kobiton was founded in 2016 and is based in Atlanta, Georgia.

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