M&A Deal Summary

Fruition Partners Acquires Memory

On August 25, 2025, private equity firm Fruition Partners acquired distribution company Memory

Acquisition Highlights
  • This is Fruition Partners’ 1st transaction in the Distribution sector.
  • This is Fruition Partners’ 2nd transaction in the United States.
  • This is Fruition Partners’ 1st transaction in Alabama.

M&A Deal Summary

Date 2025-08-25
Target Memory
Sector Distribution
Buyer(s) Fruition Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Memory

Phenix City, Alabama, United States
Memory is a developer and distributor of licensed consumer drinkware, home décor, and related hard goods products, serving major retailers and e-commerce platforms. Memory was founded in 1998 and is based in Phenix City, Alabama.

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Buyer(S) 1

Buyer

Fruition Partners

Investor Investor Investor


Category Private Equity Firm
Founded 2019
PE ASSETS 550M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Fruition Partners Private Equity is a private equity firm focused on buy-and-build opportunities in the lower-middle market. Fruition Partners considers businesses with annual EBITDA of $2 to $20 million with recurring and growing revenue. The Firm supports majority recapitalizations and minority growth investments in a variety of industries including business services, consumer products, manufacturing, and healthcare. Fruition Partners is based in Denver, Colorado.


DEAL STATS #
Overall 2 of 2
Sector: Distribution M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 2 of 2
State: Alabama M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-23 Divergent Dental Group

Florida, United States

Divergent Dental Group is a provider of dental health services. Divergent Dental Group is based in Florida.

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