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Growth Capital • Consumer Products

Friend Skoler Invests In HEX Performance

On April 1, 2017, private equity firm Friend Skoler invested in consumer products company HEX Performance

Investment Context
  • This is Friend Skoler’s 3rd transaction in the Consumer Products sector.
  • This is Friend Skoler’s 12th transaction in the United States.
  • This is Friend Skoler’s 1st transaction in Maryland.

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Investment Summary
Date April 1, 2017
Target HEX Performance
Sector Consumer Products
Investor(s) Friend Skoler
Deal Type Growth Capital

Target Company

HEX Performance

Baltimore, Maryland, United States
HEX Performance is a manufacturer and marketer of advanced laundry detergent and related products specially formulated to clean synthetic fabrics more effectively than leading detergents. In addition, HEX’s products provide long-lasting fabric protection, reduce odor-causing bacteria in clothing, and are eco-friendly. Hex’s products are sold primarily to grocery, mass merchants, and online retailers in the U.S. HEX Performance was formed in 2013 and is based in Baltimore, Maryland.
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Investor Overview 1

Investor

Friend Skoler

West Caldwell, New Jersey, United States
Category Private Equity Firm
Founded 1998
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Friend Skoler is a private equity firm that invests in profitable middle-market companies across a range of industries. The Firm looks to commit $10 to $100 million of equity capital in businesses valued between $3 and $20 million. Generally, target companies have at least $10 million in sales and $1 million of EBIT. Sectors of interest include manufacturing, distribution, business services, direct marketing, e-commerce, event photography, digital imaging, retail and branded consumer products companies. The Firm will consider transactions ranging from buyouts and recapitalizations to expansion and acquisition financings. Friend Skoler was formed in 1998 and is based in Saddle Brook, New Jersey.

Deal Context for Investor #
Overall 12 of 12
Sector: Consumer Products 3 of 3
Type: Growth Capital 4 of 4
State: Maryland 1 of 1
Country: United States 12 of 12
Year: 2017 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-01 Banza

Detroit, Michigan, United States

Banza is a manufacturer and marketer of legume-based foods, including traditional dried pasta and macaroni & cheese, sold under the Banza brand. Banza was founded in 2014 and is based in Detroit, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-15 PetMatrix

Saddle Book, New Jersey, United States

PetMatrix provides a broad portfolio of innovative, rawhide-free dog chews across its two flagship brands DreamBone and SmartBones. PetMatrix products are sold to mass merchandisers, food and drug stores, and pet specialty stores. The business benefits from a strong patent portfolio and has a robust pipeline of new products expected to drive future growth and product portfolio diversification opportunities.

Sell -

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