Add-on Acquisition • Consumer Services

Fresha Acquires Bookwell

On February 9, 2022, Fresha acquired consumer services company Bookwell

Acquisition Context

This is Fresha’s 1st transaction in the Consumer Services sector.
This is Fresha’s 1st transaction in Australia.

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M&A Deal Summary
Date	February 9, 2022
Target	Bookwell
Sector	Consumer Services
Buyer(s)	Fresha
Deal Type	Add-on Acquisition

Target Company

Bookwell

Melbourne, Australia

Bookwell is a platform for venues in the beauty, health, and wellness industry, enabling them to grow their business, save time and spend less money. The company provides salon software for venues to manage their business and an online marketplace where customers can book their appointments in an instant. 80,000+ Australians access the marketplace bookwell.com.au every week to book from over 700 venue partners. Bookwell was formed in 2017 and is based in Melbourne, Australia.

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Buyer Overview 1

Buyer

Fresha

London, United Kingdom

Category	Company
Founded	2015
Sector	Internet Software and Services

DESCRIPTION

Fresha is a beauty and wellness integrated software and payments platform. Fresha transforms beauty and wellness business operations by enabling the acceptance of online appointment bookings, processing of card payments and managing customer records, along with automations for marketing, staffing, product inventory and accounting, all in one place. Fresha was founded in 2015 and is based in London, United Kingdom.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 1
Year: 2022	1 of 1

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