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Add-on Acquisition • Food

Fresh City Acquires Mama Earth Organics

On February 22, 2022, Fresh City acquired food company Mama Earth Organics from InvestEco Capital

Acquisition Context
  • This is Fresh City’s 1st transaction in the Food sector.
  • This is Fresh City’s 1st transaction in Canada.
  • This is Fresh City’s 1st transaction in Ontario.

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M&A Deal Summary
Date February 22, 2022
Target Mama Earth Organics
Sector Food
Buyer(s) Fresh City
Sellers(s) InvestEco Capital
Deal Type Add-on Acquisition

Target Company

Mama Earth Organics

Toronto, Ontario, Canada
Mama Earth Organics is involved in delivering local and organic food to directly to customers homes by building a locally-based food system in Toronto by growing local, small-scale farms (generally within 200 km's of the GTA). Mama Earth Organics was founded in 2007 and is based in Toronto, Ontario.
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Buyer Overview 1

Buyer

Fresh City

Toronto, Ontario, Canada
Category Company
Founded 2011
Sector Agriculture
DESCRIPTION

Fresh City is an urban farm that has expanded into an online retailer of organic and local food products. Fresh City was founded in 2011 and is based in Toronto, Ontario.

Deal Context for Buyer #
Overall 1 of 1
Sector: Food 1 of 1
Type: Add-on Acquisition 1 of 1
State: Ontario 1 of 1
Country: Canada 1 of 1
Year: 2022 1 of 1

Seller Profile 1

SELLER

InvestEco Capital

Toronto, Ontario, Canada

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2002
PE ASSETS 35M USD
Size Small
Type Sector Agnostic
DESCRIPTION

InvestEco Capital is an environmental private equity firm that seeks to invest in both private and public companies in North America. The Firm targets smaller-sized companies with at least $5 million in revenue involved in fulfilling the demand for environmental products and services. Investeco has particular interest in companies specializing in alternative power, water technologies, organic and natural foods and environmental technologies. InvestEco Capital was formed in 2002 and is based in Toronto, Ontario.

Deal Context for Seller #
Overall 6 of 7
Sector: Food 2 of 3
Type: Add-on Acquisition 4 of 5
State: Ontario 5 of 5
Country: Canada 5 of 5
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-21 Pure360

Brighton, United Kingdom

Pure360 is a progressive email marketing company involved in providing direct digital marketing, improving customer ROI via email and SMS marketing campaigns to customers such as innocent drinks, Seatwave, The FT Group, Rightmove, Zoopla and LA Fitness. Pure360 was established in 2001 and is based in Brighton, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-01 Maple Hill

Kinderhook, New York, United States

Maple Hill produces creamline yogurt, drinkable yogurt, Greek yogurt, and cheese. Maple Hill was founded in 2009 and is based in Kinderhook, New York.

Sell -

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