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  6. FreeWheel Media Acquires Beeswax

M&A Deal Summary

FreeWheel Media Acquires Beeswax

On December 17, 2020, FreeWheel Media acquired internet software and services company Beeswax

Acquisition Highlights
  • This is FreeWheel Media’s 1st transaction in the Internet Software and Services sector.
  • This is FreeWheel Media’s 1st transaction in the United States.
  • This is FreeWheel Media’s 1st transaction in New York.

M&A Deal Summary
Date 2020-12-17
Target Beeswax
Sector Internet Software and Services
Buyer(s) FreeWheel Media
Deal Type Add-on Acquisition

Target

Beeswax

New York City, New York, United States
Beeswax is a developer of programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service™ platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising. Beeswax was founded in 2014 and is based in New York City.

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Buyer(S) 1

Buyer

FreeWheel Media

San Mateo, California, United States
Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

FreeWheel Media, Inc. is a provider of premium video ad management solutions for media and entertainment companies.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-09 StickyADS.tv

Paris, France

StickyADS.tv is a multiscreen video ad tech company. StickyADS.tv’s publisher-controlled platform allows publishers to build, run and operate their own video private exchange across web, mobile, and IPTV.

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Mergr

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