Add-on Acquisition • Internet Software and Services

FreeWheel Media Acquires Beeswax

On December 17, 2020, FreeWheel Media acquired internet software and services company Beeswax

Acquisition Context

This is FreeWheel Media’s 1st transaction in the Internet Software and Services sector.
This is FreeWheel Media’s 1st transaction in the United States.
This is FreeWheel Media’s 1st transaction in New York.

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M&A Deal Summary
Date	December 17, 2020
Target	Beeswax
Sector	Internet Software and Services
Buyer(s)	FreeWheel Media
Deal Type	Add-on Acquisition

Target Company

Beeswax

New York City, New York, United States

Beeswax is a developer of programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service™ platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising. Beeswax was founded in 2014 and is based in New York City.

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Buyer Overview 1

Buyer

FreeWheel Media

San Mateo, California, United States

Category	Company
Founded	2007
Sector	Internet Software and Services

DESCRIPTION

FreeWheel Media, Inc. is a provider of premium video ad management solutions for media and entertainment companies.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	2 of 2
State: New York	1 of 1
Country: United States	1 of 1
Year: 2020	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2016-05-09	StickyADS.tv Paris, France StickyADS.tv is a multiscreen video ad tech company. StickyADS.tv’s publisher-controlled platform allows publishers to build, run and operate their own video private exchange across web, mobile, and IPTV.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2016-05-09

StickyADS.tv

Paris, France

StickyADS.tv is a multiscreen video ad tech company. StickyADS.tv’s publisher-controlled platform allows publishers to build, run and operate their own video private exchange across web, mobile, and IPTV.

Buy

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