Stake Purchase • Retail

Frasers Group Invests In XXL

On May 27, 2025, Frasers Group invested in retailer XXL from Altor Equity Partners

Investment Context
  • This is Frasers Group’s 13th transaction in the Retail sector.
  • This is Frasers Group’s 1st transaction in Norway.

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Investment Summary

Date May 27, 2025
Target XXL
Sector Retail
Investor(s) Frasers Group
Sellers(s) Altor Equity Partners
Deal Type Stake Purchase

Target Company

XXL

Oslo, Norway
XXL is a sports retailer with stores and e-commerce in Norway, Sweden, Finland, Denmark, and Austria. XXL pursues a broad customer appeal, offering a one-stop shop experience with a wide range of products for sports, hunting, skiing, biking, and other outdoor activities. XXL was founded in 2000 and is based in Oslo, Norway.
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Investor Overview 1

Investor

Frasers Group

Shirebrook, United Kingdom

Category Company
Founded 1982
Sector Retail
Employees32,000
Revenue 5.5B GBP (2024)
DESCRIPTION

Frasers Group is a sports retailer with approximately 400 stores and provides an unrivalled range of products, offering exceptional quality and unbeatable value, from a wide variety of third-party and Group-owned brands, both in-store and online. Frasers Group was incorporated in 1982 and is based in Shirebrook, England.


Deal Context for Investor #
Overall 18 of 19
Sector: Retail 13 of 13
Type: Stake Purchase 2 of 3
Country: Norway 1 of 1
Year: 2025 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-20 Matchesfashion

London, United Kingdom

Matchesfashion is a luxury online retailer, engaging with its customers online, in-store, via its app, and at its pioneering retail and broadcasting destination, 5 Carlos Place. It delivers to over 176 countries and offers 24/7 advice through its fashion concierge team MyStylist. Matchesfashion was founded in 1987 and is based in London, United Kingdom.

Buy $63M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-06 Webster

Miami Beach, Florida, United States

Webster is a luxury multi-brand retailer that sells curated ready-to-wear clothing, shoes, bags, and accessories (for men, women, and children), as well as lifestyle and beauty items. Webster was founded in 2008 and is based in Miami Beach, Florida.

Buy -

Seller Profile 1

SELLER

Altor Equity Partners

Stockholm, Sweden

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2003
PE ASSETS 8.3B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Altor Equity Partners is a private equity firm that looks to principally invest in medium-sized Nordic based companies across a broad range of industries. Altor typically seeks control positions when investing. Prospective companies generally have revenues of €50 to €500 million. Broad areas of interest include healthcare services, electronics, technology, financial services, business services, niche manufacturing, capital equipment, software, marine, consumer products, and communications. Altor Equity Partners was formed in 2003 and is based in Stockholm, Sweden.


Deal Context for Seller #
Overall 55 of 55
Sector: Retail 3 of 3
Type: Stake Purchase 1 of 1
Country: Norway 17 of 17
Year: 2025 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-08 Qmatic

Molndal, Sweden

Qmatic is a provider of electronic queue and customer flow management solutions (CJM). CJM helps bridge the gap between the online and physical world and helps clients deliver personal and friction-free experiences to their customers. Qmatic was founded in 1981 and is based in Molndal, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-04 IMBOX Protection

Skoedstrup, Denmark

IMBOX Protection is an engineering company provides an automated footwear protection machines through an equipment-as-a- service model to a wide range of retail customers across both physical stores and e-commerce channels. IMBOX Protection was founded in 2009 and is based in Skoedstrup, Denmark.

Buy -

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