Add-on Acquisition • Marketing

Franklin Madison Group Acquires SeQuel Response

On August 4, 2022, Franklin Madison Group acquired marketing company SeQuel Response

Acquisition Context

This is Franklin Madison Group’s 1st transaction in the Marketing sector.
This is Franklin Madison Group’s 1st transaction in the United States.
This is Franklin Madison Group’s 1st transaction in Minnesota.

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M&A Deal Summary
Date	August 4, 2022
Target	SeQuel Response
Sector	Marketing
Buyer(s)	Franklin Madison Group
Deal Type	Add-on Acquisition

Target Company

SeQuel Response

Eden Prairie, Minnesota, United States

SeQuel Response is a provider of go-to direct response advertising agency for growth-oriented consumer brands eager to launch and rapidly scale their direct mail and digital marketing campaigns. SeQuel Response is based in Eden Prairie, Minnesota.

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Buyer Overview 1

Buyer

Franklin Madison Group

Franklin, Tennessee, United States

Category	Company
Founded	1971
Sector	Insurance

DESCRIPTION

Franklin Madison Group is a business services platform with deep expertise in the distribution, marketing, and administration of a broad range of simplified, guaranteed-issue insurance products. Franklin Madison Group was founded in 1971 and is based in Franklin, Tennessee.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Minnesota	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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