M&A Deal Summary

Forward Consumer Partners and Balance Point Capital Partners Acquire Firehook

On April 15, 2024, private equity firm Forward Consumer Partners and mezzanine finance firm Balance Point Capital Partners acquired food company Firehook

Acquisition Highlights
  • This is Forward Consumer Partners’ 1st and Balance Point Capital Partners’ 3rd transaction in the Food sector.
  • This is Forward Consumer Partners’ 1st and Balance Point Capital Partners’ 40th transaction in the United States.
  • This is Forward Consumer Partners’ 1st and Balance Point Capital Partners’ 3rd transaction in Virginia.

M&A Deal Summary
Date 2024-04-15
Target Firehook
Sector Food
Buyer(s) Forward Consumer Partners
Balance Point Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Firehook

Chantilly, Virginia, United States
Firehook is a baking business specializing in artisanal baked goods that deliver crunch, simple ingredients, and distinctive flavors. The company bakes all of its products in-house and is proudly Organic, Non-GMO Project Verified, Kosher, and SQF Certified. Firehook was formed in 1992 and is based in Chantilly, Virginia.

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Buyer(S) 2

Buyer

Forward Consumer Partners

Category Private Equity Firm
Founded 2023
Size Small
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (Virginia) 1 of 1
Country (United States) 1 of 2
Year (2024) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-21 Xochitl

Irving, Texas, United States

Xochitl is a craft, heritage brand of premium tortilla chips and salsas. The Company provides products and flavors made from authentic ancient recipes. Xochitl was formed in 1995 and is based in Irving, Texas.

Buy -
Buyer

Balance Point Capital Partners

Westport, Connecticut, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2007
PE ASSETS 1.7B USD
Size Small
Type Sector Agnostic
DESCRIPTION

Balance Point Capital Advisors is a provider of equity and debt capital to middle-market US-based companies. The Firm looks to invest $5 to $30 million in companies generating $10 $150 million in revenue. The Firm invest in the range of $15 to $75 million with and enterprise value of $10 to $150 million. Funds are used to support a variety of needs, including private equity sponsored buyouts, strategic acquisitions, refinancing's, management buyouts, leveraged recapitalizations, and growth capital financing needs. Balance Point Capital is based in Westport, Connecticut.

DEAL STATS #
Overall 41 of 46
Sector (Food) 3 of 3
Type (Buyout (LBO, MBO, MBI)) 12 of 12
State (Virginia) 3 of 3
Country (United States) 40 of 44
Year (2024) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-10 BenefitHub

New York City, New York, United States

BenefitHub provides a voluntary benefits and employee engagement platform serving over 10M employees, many of which are employed at global Fortune 1000 enterprise customers including Amazon, Walmart, Lowe’s, Johnson & Johnson, American Airlines, UPS, AT&T and Target. BenefitHub’s cloud-based technology platform enables employers the ability to offer their workforce with access to a large portfolio of voluntary benefits solutions, insurance products and discounted consumer goods and services, improving recruitment and employee retention. BenefitHub was founded in 1999 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-09 JSI

Greenbelt, Maryland, United States

JSI is a provider of regulatory and compliance consulting services to telecommunications providers in rural communities across the US. JSI's deep knowledge of the telecom industry and rural broadband markets is a key differentiator benefiting its longstanding client base. The company also provides financial, business management and executive management training services to its client base. JSI was founded in 1962 and is headquartered in Greenbelt, Maryland.

Buy -
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