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  6. Forum Acquires LOLA

M&A Deal Summary

Forum Acquires LOLA

On January 31, 2024, Forum acquired consumer products company LOLA from Alliance Consumer Growth

Acquisition Highlights
  • This is Forum’s 1st transaction in the Consumer Products sector.
  • This is Forum’s 1st transaction in the United States.
  • This is Forum’s 1st transaction in New York.

M&A Deal Summary
Date 2024-01-31
Target LOLA
Sector Consumer Products
Buyer(s) Forum
Sellers(s) Alliance Consumer Growth
Deal Type Add-on Acquisition

Target

LOLA

New York, New York, United States
LOLA is a lifelong brand for women and a pioneer in the women’s reproductive health care category. The brand currently offers a range of trustworthy, effective, and transparent personal care products, including tampons, pads and liners made with 100% organic cotton, first period kits, cramp care, condoms, personal lubricant, and cleansing wipes—all designed and marketed for women, by women. LOLA was founded in 2014 and is based in New York, New York.

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Buyer(S) 1

Buyer

Forum

New York, New York, United States
Category Company
Sector Consumer Products
DESCRIPTION

Forum is a holding company of consumer brands built to serve families. The company accelerates high-potential digital brands with a story to tell, turning them into enduring, omnichannel category leaders. Forum is based in New York, New York.

DEAL STATS #
Overall 1 of 2
Sector: Consumer Products M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2024 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-01 Ever

Burlingame, California, United States

Ever provides patented bio-active product LSR10, alongside megadoses of scientific actives to bring transformative results. Ever is based in Burlingame, California.

Buy -

Seller(S) 1

SELLER

Alliance Consumer Growth

New York, New York, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Alliance Consumer Growth (ACG) is a private investment firm focused exclusively on high-growth consumer products and services companies. ACG looks to commit $10 to $50 million in businesses generating $5 to $50 million in sales. Specific areas of interest include food/beverage, health/beauty, household products, pet products, apparel, retail, restaurants, and education. Target companies typically possess differentiate products or services with strong brands and loyal customers. Alliance Consumer Growth was established in 2011 and is based in New York, New York.

DEAL STATS #
Overall 13 of 13
Sector: Consumer Products M&A 5 of 5
Type: Add-on Acquisition M&A Deals 7 of 7
State: New York M&A 4 of 4
Country: United States M&A 13 of 13
Year: 2024 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-30 Brady Brand

Los Angeles, California, United States

Brady Brand is a next generation apparel brand. Brady Brand was founded in 2021 and is based in Los Angeles, California.

Sell -
Mergr

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