M&A Deal Summary

FortNine Acquires Defender

On February 17, 2022, FortNine acquired e-commerce company Defender

Acquisition Highlights
  • This is FortNine’s 1st transaction in the E-Commerce sector.
  • This is FortNine’s 1st transaction in the United States.
  • This is FortNine’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2022-02-17
Target Defender
Sector E-Commerce
Buyer(s) FortNine
Deal Type Add-on Acquisition

Target

Defender

Waterford, Connecticut, United States
Defender is a family-owned company, with a mission to make boating accessible to more people and disrupt the marine supply industry. Defender is an authorized dealer for 85,000 products from every major marine manufacturer. Defender is based in Waterford, Connecticut.

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Buyer(S) 1

Buyer

FortNine

Montreal, Quebec, Canada

Category Company
Founded 2009
Sector E-Commerce
DESCRIPTION

FortNine is an e-commerce platform for motorcycle, dirt bike, ATV, snowmobile and other powersports gear, accessories and parts. FortNine was founded in 2009 and is based in Montreal, Quebec.


DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1