Investment Summary

Fortissimo Capital Invests In Morning

On February 22, 2021, growth capital firm Fortissimo Capital invested in business services company Morning

Investment Highlights
  • This is Fortissimo Capital’s 2nd transaction in the Business Services sector.
  • This is Fortissimo Capital’s 25th transaction in Israel.
Investment Fate
  • Morning was sold to a strategic buyer in 2024.

Investment Summary

Date 2021-02-22
Target Morning
Sector Business Services
Investor(s) Fortissimo Capital
Deal Type Growth Capital

Target

Morning

Tel Aviv, Israel
Morning focuses developing an entire ecosystem, based on advanced technologies, aiming to provide a solution for most needs and challenges of freelancers and small businesses. Small and medium businesses make up the bulk of its clientele, but it also service local large companies such as Hamashbir Lazarchan, BuyMe, Max Brener, Gottex, and ShookIt. Morning was formed in 2011 and is based in Tel Aviv, Israel.

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Investor(S) 1

Investor

Fortissimo Capital

Tel Aviv, Israel

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2004
PE ASSETS 2.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Fortissimo Capital is a private equity firm that targets investments in private and public Israeli companies. The Firm looks to invest in technology-based and industrial companies that require capital to expand. Fortissimo focuses on companies operating in high growth markets with proven sales, consistent revenue streams, and strong customer bases. Fortissimo will consider a variety of transaction situations including spinouts, selling shareholders, growth capital financings, and special situations. Fortissimo Capital was formed in 2004 and is based in Tel Aviv.


DEAL STATS #
Overall 32 of 39
Sector: Business Services M&A 2 of 2
Type: Growth Capital M&A Deals 5 of 6
Country: Israel M&A 25 of 30
Year: 2021 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-09 Kramer Electronics

Airport City, Israel

Kramer Electronics designs, develops and manufactures audiovisual systems. Kramer Electronics offers an extensive and innovative Pro AV product portfolio for Corporate, Education, Houses of worship, Government, Entertainment, Health care and more. Kramer Electronics was founded in 1981 and is based in Airport City, Israel.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-06 Cardo Systems

Ra'anana, Israel

Cardo Systems engages in the production of communication and entertainment systems for motorcycle riders. The company's products are sold in over 80 countries and range from entry-level products to the most advanced communication systems available in the market. Cardo Systems is based in Ra'anana, Israel.

Sell -