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  6. Fortis Acquires Serve First Solutions

M&A Deal Summary

Fortis Acquires Serve First Solutions

On July 29, 2025, Fortis acquired business services company Serve First Solutions

Acquisition Highlights
  • This is Fortis’ 1st transaction in the Business Services sector.
  • This is Fortis’ 9th transaction in the United States.
  • This is Fortis’ 4th transaction in California.

M&A Deal Summary
Date 2025-07-29
Target Serve First Solutions
Sector Business Services
Buyer(s) Fortis
Deal Type Add-on Acquisition

Target

Serve First Solutions

Costa Mesa, California, United States
Serve First Solutions is a B2B payment processor—to expand its capabilities, deepen vertical expertise, and accelerate growth in strategic markets. Serve First Solutions was founded in 2002 and is based in Costa Mesa, California.

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Buyer(S) 1

Buyer

Fortis

Novi, Michigan, United States
Category Company
Founded 2010
Sector Information Technology
DESCRIPTION

Fortis provides developers and businesses with integrated payment processing capabilities. Fortis offers its proprietary Zeamster platform and gateway focused on integrating with point of sale, software, and ERP providers in various industries. Fortis was founded in 2010 and is based in Novi, Michigan.

DEAL STATS #
Overall 9 of 9
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 8 of 8
State: California M&A 4 of 4
Country: United States M&A 9 of 9
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-24 MerchantE - NetSuite Division

Redwood Shores, California, United States

MerchantE’s NetSuite Division provides embedded payment solutions.

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