M&A Deal Summary

Forsta Acquires Confirmit

On March 10, 2021, Forsta acquired software company Confirmit from Verdane

Acquisition Highlights
  • This is Forsta’s 3rd transaction in the Software sector.
  • This is Forsta’s 1st transaction in Norway.

M&A Deal Summary

Date 2021-03-10
Target Confirmit
Sector Software
Buyer(s) Forsta
Sellers(s) Verdane
Deal Type Merger

Target

Confirmit

Oslo, Norway
Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience, and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. Confirmit was founded in 1996 and is based in Oslo, Norway.

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Buyer(S) 1

Buyer

Forsta

London, United Kingdom

Category Company
Sector Software
DESCRIPTION

Forsta is a provider of customer experience and market research software and services to enterprise customers and market research professionals. Forsta is headquartered in London, United Kingdom.


DEAL STATS #
Overall 3 of 4
Sector (Software) 3 of 4
Type (Merger) 3 of 3
Country (Norway) 1 of 1
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-10 FocusVision

New York, New York, United States

FocusVision offers a comprehensive suite of experience insights software solutions including advanced surveys, online interviews, and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth how they think, feel, and act. FocusVision was founded in 1990 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-09 HelloIgnite

Arden Hills, Minnesota, United States

HelloIgnite is an idea generation and implementation platform that empowers companies to collect, share and manage innovative ideas from employees, to improve experiences for customers. HelloIgnite was founded in 2020 and is based in Arden Hills, Minnesota.

Buy -

Seller(S) 1

SELLER

Verdane

Oslo, Norway

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1985
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verdane is a Norwegian private investment focused on acquiring portfolios of investments. In addition to secondary investing, Verdane also invests in co-investment pools as well as makes direct investments in individual growth companies. Sectors of interest include consumer products/services, software, energy, technology, and communications. Verdane provides support to portfolio owners to reduce exposure to private equity risk, achieve liquidity and free owners from the burden of managing direct investments. The majority of Verdane's investments are growth stage, however, the Firm can invest at any stage of development. Verdane was formerly known as Four Seasons Venture AS and was established in 1985. Verdane is based in Oslo, with additional offices in Helsinki and Stockholm.


DEAL STATS #
Overall 41 of 46
Sector (Software) 5 of 7
Type (Merger) 2 of 2
Country (Norway) 14 of 15
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-10 Dapresy

Norrköping, Sweden

Dapresy provides a visual data reporting software for market research and customer experience management. Market research agency and enterprise professionals in more than 25 countries are using Dapresy Pro to deploy visually engaging dashboards to clearly communicate complex data from markets, users and customers. The company’s unique dynamic dashboards are individually tailored, deploying the right data to the right people at the right time. Dapresy was Founded in 2003 and is based in Norrköping, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-27 Fiksuruoka

Espoo, Finland

Fiksuruoka is a technology and e-commerce company that reduces food waste by selling surplus groceries through online store. Fiksuruoka helps its suppliers (food producers, importers, distributors, and wholesalers) to reduce food waste and on the other hand, Fiksuruoka offers an inexpensive and environmentally friendly way to buy products for customers. The product range consists of shelf-stable food and non-food items. Use of data and analytics in procurement, pricing, web development, optimizing customer acquisition, and developing outstanding customer experience are core competencies of Fiksuruoka. Fiksuruoka is based in Espoo, Finland.

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