M&A Deal Summary

Foresight Private Equity and EPiServer Acquire Optimizely

On September 3, 2020, private equity firm Foresight Private Equity and EPiServer acquired internet software and services company Optimizely

Acquisition Highlights
  • This is Foresight Private Equity’s 7th and EPiServer’s 3rd transaction in the Internet Software and Services sector.
  • This is Foresight Private Equity’s 3rd and EPiServer’s 4th transaction in the United States.
  • This is Foresight Private Equity’s 1st and EPiServer’s 1st transaction in New York.

M&A Deal Summary
Date 2020-09-03
Target Optimizely
Sector Internet Software and Services
Buyer(s) Foresight Private Equity
EPiServer
Deal Type Add-on Acquisition
Advisor(s) Goldman Sachs (Financial)

Target

Optimizely

New York, New York, United States
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.
Optimizely is a website optimization platform that provides A/B testing, multivariate testing and website personalization services for businesses. Optimizely was formed in 2009 and is based in New York.

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Buyer(S) 2

Buyer

Foresight Private Equity

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 600M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Foresight Group LLP (Formerly VCF Partners)

DEAL STATS #
Overall 132 of 186
Sector (Internet Software and Services) 7 of 9
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 3 of 4
Year (2020) 11 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-13 Ajenta

Edinburgh, United Kingdom

Ajenta is a provider of specialist video conferencing services to schools, colleges and universities and other public sector organisations. Ajenta is based in Edinburgh, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-15 KryptoKloud

Lincoln, United Kingdom

KryptoKloud offers a diverse portfolio of services which include cyber threat monitoring and detection, vulnerability assessment and penetration testing. KryptoKloud was founded in 2016 and is based in Lincoln, United Kingdom.

Buy -
Buyer

EPiServer

Stockholm, Sweden
Category Company
Founded 1994
Sector Information Technology
DESCRIPTION

EPiServer empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. EPiServer was founded in 1994 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 9 of 9
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 7 of 7
State (New York) 1 of 1
Country (United States) 4 of 4
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-16 Insite Software Solutions

Minneapolis, Minnesota, United States

Insite Software Solutions, Inc. is a provider of powerful digital commerce solutions architected for manufacturers and distributors. The InsiteCommerce® suite of products goes beyond commerce to connect people, products and channels for a rich, omnichannel experience. We believe eCommerce is more than a website. It’s about transforming your business and delivering a best-in-class experience for your customers, partners and sales team. With more fully-supported, native, B2B capabilities out-of-the-box than any other platform in the marketplace, paired with built-in extensibility, Insite delivers digital commerce without compromise.

Buy -
Mergr

Product

Company

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