M&A Deal Summary

Force Marketing Acquires GSM

On January 31, 2021, Force Marketing acquired marketing company GSM

Acquisition Highlights
  • This is Force Marketing’s 1st transaction in the Marketing sector.
  • This is Force Marketing’s 1st transaction in the United States.
  • This is Force Marketing’s 1st transaction in Texas.

M&A Deal Summary
Date 2021-01-31
Target GSM
Sector Marketing
Buyer(s) Force Marketing
Deal Type Add-on Acquisition

Target

GSM

Houston, Texas, United States
GSM is a full-service direct marketing company with nearly three decades of experience marketing products and services for automotive dealerships, dealer groups, and manufacturers. GSM was founded in 1988 and is based in Houston, Texas.

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Buyer(S) 1

Buyer

Force Marketing

Atlanta, Georgia, United States
Category Company
Founded 2006
Sector Marketing
DESCRIPTION

Force Marketing is a marketing technology provider to the automotive industry, whose Helix Technologies, WeDrive Automotive, and DRIVE video technology brands deliver combined synergies to optimize marketing-driven revenue and transform the way dealers sell cars. Force Marketing focuses on partnering and fostering relationships with dealers and OEMs nationwide to maximize ROI, agility, and efficiency. Force Marketing was founded in 2006 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Mergr

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