Buyout (LBO, MBO, MBI) • Marketing

For Soccer Acquires Gilt Edge Soccer Marketing

On February 20, 2023, private equity firm For Soccer acquired marketing company Gilt Edge Soccer Marketing

Acquisition Context

This is For Soccer’s 1st transaction in the Marketing sector.
This is For Soccer’s 2nd transaction in the United States.
This is For Soccer’s 1st transaction in Illinois.

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M&A Deal Summary
Date	February 20, 2023
Target	Gilt Edge Soccer Marketing
Sector	Marketing
Buyer(s)	For Soccer
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

Gilt Edge Soccer Marketing

Chicago, Illinois, United States

Gilt Edge Soccer Marketing (GESM) has innovatively serviced American soccer as a dynamic integrated-marketing agency solely focused on helping brands understand and connect via expertise that includes research, strategic consultancy, sponsorship management, experiential and event marketing, digital and social media marketing, consumer promotions, and public relations. Gilt Edge Soccer Marketing was formed in 2008 and is based in Chicago, Illinois.

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Buyer Overview 1

Buyer

For Soccer

Category	Private Equity Firm
Founded	2019
Size	Small
Type	Sector Focused

DESCRIPTION

For Soccer is a specialist investor and media company focused on supporting and investing in the soccer industry across North America. For Soccer was founded in 2019 and is based in New York, New York.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	1 of 1
Type: Buyout (LBO, MBO, MBI)	1 of 1
State: Illinois	1 of 1
Country: United States	2 of 2
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-02-11	The Soccer Collective New York, New York, United States The Soccer Collective is a multi-platform media company creating and publishing original audio/video content and producing experiences for a distinctly American soccer audience. A full-service, data-driven, in-house agency will focus on creating authentic connections with brands and soccer audiences through unparalleled creativity, inclusive storytelling, strategy, production, distribution, and game-changing data/research capabilities. The Soccer Collective is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-02-11

The Soccer Collective

New York, New York, United States

The Soccer Collective is a multi-platform media company creating and publishing original audio/video content and producing experiences for a distinctly American soccer audience. A full-service, data-driven, in-house agency will focus on creating authentic connections with brands and soccer audiences through unparalleled creativity, inclusive storytelling, strategy, production, distribution, and game-changing data/research capabilities. The Soccer Collective is based in New York City.

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