M&A Deal Summary

FocusVision Acquires 24Tru

On June 2, 2016, FocusVision acquired internet software and services company 24Tru

Acquisition Highlights
  • This is FocusVision’s 3rd transaction in the Internet Software and Services sector.
  • This is FocusVision’s 5th transaction in the United States.
  • This is FocusVision’s 2nd transaction in Colorado.

M&A Deal Summary
Date 2016-06-02
Target 24Tru
Sector Internet Software and Services
Buyer(s) FocusVision
Deal Type Add-on Acquisition

Target

24Tru

Lakewood, Colorado, United States
24Tru, Inc. is a provider of cloud based research content for efficient access to insights, video clips, images and entire reports.

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Buyer(S) 1

Buyer

FocusVision

New York, New York, United States
Category Company
Founded 1990
Sector Software
DESCRIPTION

FocusVision offers a comprehensive suite of experience insights software solutions including advanced surveys, online interviews, and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth how they think, feel, and act. FocusVision was founded in 1990 and is based in New York City.

DEAL STATS #
Overall 6 of 6
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 5 of 5
State (Colorado) 2 of 2
Country (United States) 5 of 5
Year (2016) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-02 QualVu

Lakewood, Colorado, United States

QualVu, Inc. is a provider of cloud based qualitative research and insight services for knowledge synthesis and integrated data delivery through the 24Tru platform.

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