M&A Deal Summary

Flutter Entertainment Acquires Snaitech

On April 30, 2025, Flutter Entertainment acquired gaming company Snaitech from Playtech for 2.3B EUR

Acquisition Highlights
  • This is Flutter Entertainment’s 4th transaction in the Gaming sector.
  • This is Flutter Entertainment’s 0th largest (disclosed) transaction.
  • This is Flutter Entertainment’s 2nd transaction in Italy.

M&A Deal Summary

Date 2025-04-30
Target Snaitech
Sector Gaming
Buyer(s) Flutter Entertainment
Sellers(s) Playtech
Deal Type Divestiture
Deal Value 2.3B EUR

Target

Snaitech

Milan, Italy
Snaitech is an Italian gaming company involved in the horse and sports betting segment. The company's other operations include amusement with prizes (AWPs), video lottery and online skill games. Snaitech was formed in 1990 and is based in Milan, Italy.

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Buyer(S) 1

Buyer

Flutter Entertainment

New York, New York, United States

Category Company
Founded 1958
Sector Gaming
Employees23,053
Revenue 14.0B USD (2024)
DESCRIPTION

Flutter Entertainment is a betting and gaming company. Flutter Entertainment was founded in 1958 and is based in New York, New York.


DEAL STATS #
Overall 7 of 7
Sector: Gaming M&A 4 of 4
Type: Divestiture M&A Deals 1 of 1
Country: Italy M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-23 Sisal

Milan, Italy

Sisal is an operator in the Italian gaming market as a government licensee. Through its capillary network of 47,000 points of sale, the company in excess of 500 payment services to the Italian public which are still primarily reliant on traditional cash payments. Sisal is based in Milan, Italy.

Buy €1.9B

Seller(S) 1

SELLER

Playtech

Douglas, United Kingdom

Category Company
Founded 1999
Sector Digital Media
Employees8,300
Revenue 848M GBP (2024)
DESCRIPTION

Playtech is a developer of unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting. The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account. Playtech was founded in 1999 and is based in Douglas, Isle of Man.


DEAL STATS #
Overall 2 of 2
Sector: Gaming M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: Italy M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-20 YoYo Games

Richmond, United Kingdom

YoYo Games Ltd. is a cross-platform games development technology. YoYo Games is a manufacture of GameMaker Studio game development software. YoYo Games was founded in 2007 and is based in Richmond, United Kingdom.

Sell $10M