M&A Deal Summary

FloSports Acquires DirtonDirt.com

On September 10, 2019, FloSports acquired digital media company DirtonDirt.com

Acquisition Highlights
  • This is FloSports’ 1st transaction in the Digital Media sector.
  • This is FloSports’ 1st transaction in the United States.
  • This is FloSports’ 1st transaction in Illinois.

M&A Deal Summary
Date 2019-09-10
Target DirtonDirt.com
Sector Digital Media
Buyer(s) FloSports
Deal Type Add-on Acquisition

Target

DirtonDirt.com

Bloomington, Illinois, United States
DirtonDirt.com is a subscription-based website that provides news coverage, results and features on all types of Dirt Late Model racing. With the information gathered by a team of experienced motorsports videographers and reporters and dispensed by videos, photographs, text stories, and other formats, it is a multimedia enterprise that has become the most popular site on the internet for Dirt Late Model fans and competitors. DirtonDirt.com also offers live streaming coverage of dozens of major racing events to accent its daily on-demand offerings. DirtonDirt was founded in 2007 and is based in Bloomington, Illinois.

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Buyer(S) 1

Buyer

FloSports

Austin, Texas, United States
Category Company
Founded 2006
Sector Digital Media
DESCRIPTION

FloSports, Inc. is an OTT subscription video streaming service dedicated to sports, offering live and on-demand access to tens of thousands of competitions across 20-plus sports in the US and abroad. The company offers a growing library of more than 2,000 hours of premium content and owns exclusive broadcast rights to 4,000-plus premier events, with over 1 million hours live-streamed since inception. FloSports was founded in 2006 and is based in Austin, Texas.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
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