Add-on Acquisition • Internet Software and Services

Flipkart Acquires AdIQuity Technologies Pvt.

On March 7, 2015, Flipkart acquired internet software and services company AdIQuity Technologies Pvt.

Acquisition Context
  • This is Flipkart’s 1st transaction in the Internet Software and Services sector.
  • This is Flipkart’s 2nd transaction in India.

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M&A Deal Summary

Date March 7, 2015
Target AdIQuity Technologies Pvt.
Sector Internet Software and Services
Buyer(s) Flipkart
Deal Type Add-on Acquisition

Target Company

AdIQuity Technologies Pvt.

Bengaluru, India
AdIQuity is a mobile ad network enabling app developers and mobile publishers earn high revenue from their mobile inventory.
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Buyer Overview 1

Buyer

Flipkart

Bengaluru, India

Category Company
Founded 2007
Sector E-Commerce
DESCRIPTION

Flipkart is an e-commerce destination and offers a wide range of product categories including electronics, household items, and apparel to customers across India. Flipkart was established in 2007 and is headquartered in Bengaluru.


Deal Context for Buyer #
Overall 2 of 8
Sector: Internet Software and Services 1 of 6
Type: Add-on Acquisition 2 of 8
Country: India 2 of 7
Year: 2015 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-22 Myntra Designs Private

Bengaluru, India

Myntra Designs Private Ltd is a e-commerce oline store for lifestyle products.

Buy $300M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-29 Appiterate

Santa Clara, California, United States

Appiterate is a mobile engagement and marketing automation company.

Buy -