Add-on Acquisition • Software

Flashtalking Acquires Protected Media

On February 23, 2021, Flashtalking acquired software company Protected Media

Acquisition Context

This is Flashtalking’s 3rd transaction in the Software sector.
This is Flashtalking’s 1st transaction in Israel.

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M&A Deal Summary
Date	February 23, 2021
Target	Protected Media
Sector	Software
Buyer(s)	Flashtalking
Deal Type	Add-on Acquisition

Target Company

Protected Media

Petah Tikva, Israel

Protected Media is a provider in ad fraud prevention and detection, accredited by MRC for SIVT detection and filtration on OTT as well as Desktop, Mobile Web and Mobile Apps. ProtectedTV, Protected Media’s patent pending CTV solution, offers a unique three-way authentication and verification technology that guarantees the validity and quality of any given transaction across the CTV supply chain. Protected Media was founded in 2014 and is based in Petah Tikva, Israel.

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Buyer Overview 1

Buyer

Flashtalking

London, United Kingdom

Category	Company
Founded	2001
Sector	Marketing

DESCRIPTION

Flashtalking provides a software platform for intelligent ad serving – the creation and delivery of online advertising campaigns, including robust post-delivery analytics and reporting. Customers build, execute and track campaigns via an efficient self-service platform. The company offers products for desktop, tablet, and mobile devices across multiple ad formats, including video, rich media, and standard display. Flashtalking was founded in 2001 and is based in London, United Kingdom.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Software	3 of 3
Type: Add-on Acquisition	4 of 4
Country: Israel	1 of 1
Year: 2021	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-01-29	Spongecell New York, New York, United States Spongecell intelligently manages calendar and event information through their web-based product. Spongecell was founded in 2006 and is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-01-29

Spongecell

New York, New York, United States

Spongecell intelligently manages calendar and event information through their web-based product. Spongecell was founded in 2006 and is based in New York City.

Buy

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