Add-on Acquisition • Consumer Products

Fitness Connection Acquires NewFit

On September 7, 2016, Fitness Connection acquired consumer products company NewFit

Acquisition Context
  • This is Fitness Connection’s 1st transaction in the Consumer Products sector.
  • This is Fitness Connection’s 1st transaction in Belgium.

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M&A Deal Summary

Date September 7, 2016
Target NewFit
Sector Consumer Products
Buyer(s) Fitness Connection
Deal Type Add-on Acquisition

Target Company

NewFit

Zaventem, Belgium
NewFit currently operates six clubs and is expanding rapidly within Dallas and adjacent markets. NewFit is a recognized leader in the fitness industry for its highly attractive consumer value proposition.
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Buyer Overview 1

Buyer

Fitness Connection

Carrollton, Texas, United States

Category Company
Founded 1999
Sector Consumer Services
DESCRIPTION

Fitness Connection is a category leader in the HVLP fitness segment, offering the full range of amenities and services of a large, full-service premium club for as low as $10 per month. Memberships include access to state-of-the-art strength/cardio equipment, functional training areas, women's only workout areas, short-term child care, cycling studios, as well as other amenities and services. Fitness Connection was founded in 1999 and is based in Carrollton, Texas.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Belgium 1 of 1
Year: 2016 1 of 1