M&A Deal Summary

FitLife Brands Acquires Irwin Naturals

On August 5, 2025, FitLife Brands acquired medical products company Irwin Naturals for 43M USD

Acquisition Highlights
  • This is FitLife Brands’ 1st transaction in the Medical Products sector.
  • This is FitLife Brands’ largest (disclosed) transaction.
  • This is FitLife Brands’ 2nd transaction in the United States.
  • This is FitLife Brands’ 1st transaction in California.

M&A Deal Summary

Date 2025-08-05
Target Irwin Naturals
Sector Medical Products
Buyer(s) FitLife Brands
Deal Type Special Situations/Distressed
Deal Value 43M USD

Target

Irwin Naturals

Los Angeles, California, United States
Irwin Naturals is a nutraceutical company that offers a full range of vitamins, CBD, and supplements features over 100 products, created to address mood and brain function, better sleep, sports performance, sexual health, and so much more. Irwin Naturals was founded in 1994 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

FitLife Brands

Omaha, Nebraska, United States

Category Company
Founded 2005
Sector Healthcare Services
Employees39
Revenue 64M USD (2024)
DESCRIPTION

FitLife Brands formulates innovative and proprietary nutritional supplements for health conscious consumers. FitLife Brands was founded in 2005 and is based in Omaha, Nebraska.


DEAL STATS #
Overall 3 of 3
Sector: Medical Products M&A 1 of 1
Type: Special Situations/Distressed M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-28 Mimi’s Rock

Oakville, Ontario, Canada

Mimi’s Rock is an online dietary supplement and wellness company that markets and sells its products under the Dr. Tobias, All Natural Advice, and Maritime Naturals brand names. The Dr. Tobias brand features over 30 products, including the top-selling Dr. Tobias Colon 14-Day Cleanse and Omega 3 Fish Oil on Amazon.com. All Natural Advice and Maritime Naturals products focus on skin and beauty care. Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the EU Cosmetics Act. Mimi’s Rock is based in Oakville, Ontario.

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