M&A Deal Summary

FitLab Acquires Ragnar

On January 14, 2022, FitLab acquired media company Ragnar from Dolphin Capital

Acquisition Highlights
  • This is FitLab’s 1st transaction in the Media sector.
  • This is FitLab’s 1st transaction in the United States.
  • This is FitLab’s 1st transaction in Utah.

M&A Deal Summary
Date 2022-01-14
Target Ragnar
Sector Media
Buyer(s) FitLab
Sellers(s) Dolphin Capital
Deal Type Add-on Acquisition

Target

Ragnar

Salt Lake City, Utah, United States
Ragnar operates unique relay races throughout the country. Teams of 12 gather to conquer the course- typically over 175 miles. Ragnar Events was founded in 2003 and is based in Salt Lake City, Utah.

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Buyer(S) 1

Buyer

FitLab

Newport Beach, California, United States
Category Company
Sector Consumer Services
DESCRIPTION

FitLab powers the modern fitness journey by seamlessly integrating fitness studios, connected at-home experiences and mass-participation events. FitLab's fully integrated platform solves the siloed nature of fitness and leverages the power of iconic athletes and truly connected experiences to keep you training – wherever, whenever and however you desire.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Utah) 1 of 1
Country (United States) 1 of 1
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-14 Fitplan

Vancouver, British Columbia, Canada

Fitplan is a fitness app that provides training plans, standalone workout routines, recipes and nutrition guidance, and expert advice from the world's leading fitness creators and athletes. From beginners to advanced fitness enthusiasts and aspiring athletes, the app allows users to track progress, connect with an online community, and train alongside 50+ world-class athletes, coaches, and trainers.

Buy -

Seller(S) 1

SELLER

Dolphin Capital

Park City, Utah, United States

Investor Investor Investor

Category Growth Capital Firm
Founded 2002
Size Small
Type Sector Agnostic
DESCRIPTION

Dolphin Capital is a private investment firm focused on acquisitions within the Mountain West region of the US. Dolphin looks for growth businesses with 'long-term sustainable value' and scalable products/services. Target companies generally have revenues of $5 to $100 million and $1 to $10 million of EBITDA. Dolphin seeks business owners looking for partial liquidity or growth capital, or a complete buy-out. The Firm will also consider management teams desiring to partner with an investment firm to capitalize on a business opportunity. Dolphin Capital is based in Park City, Utah.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Utah) 2 of 2
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-06 Winder Farms

West Valley City, Utah, United States

Winder Farms, formerly known as Winder Dairy, has been providing fresh dairy products to the doorsteps of tens of thousands of Utah homes since 1880. However, it's no longer just a milkman. In addition to milk, cheese, creams, yogurt, eggs, fresh squeezed juices, and cookie dough; it now deliver fresh fruits, vegetables, salads, freshly made pizzas, all-natural bacon and sausage and more.

Sell -
Mergr

Product

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