Add-on Acquisition • Consumer Products

Fitbit Acquires Twine Health

On February 13, 2018, Fitbit acquired consumer products company Twine Health

Acquisition Context
  • This is Fitbit’s 2nd transaction in the Consumer Products sector.
  • This is Fitbit’s 2nd transaction in the United States.
  • This is Fitbit’s 1st transaction in Massachusetts.

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M&A Deal Summary

Date February 13, 2018
Target Twine Health
Sector Consumer Products
Buyer(s) Fitbit
Deal Type Add-on Acquisition

Target Company

Twine Health

Cambridge, Massachusetts, United States
Twine Health, Inc. is a health coaching platform that empowers people to achieve better health outcomes and helps health systems, health plans and workplace health providers lower healthcare costs. Twine Health, Inc. was established in 2012 and is based in Cambridge, Massachusetts.
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Buyer Overview 1

Buyer

Fitbit

San Francisco, California, United States

Category Company
Founded 2007
Sector Electronics
Employees1,638
Revenue 1.5B USD (2018)
DESCRIPTION

Fitbit is a provider of fitness products for consumers. The Company was formed in 2007 and is based in San Francisco. Fitbit was founded in 2007 and is based in San Francisco, California.


Deal Context for Buyer #
Overall 3 of 3
Sector: Consumer Products 2 of 2
Type: Add-on Acquisition 3 of 3
State: Massachusetts 1 of 1
Country: United States 2 of 2
Year: 2018 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-10 Vector Watch UK

London, United Kingdom

Vector Watch UK Ltd. is a designer and developer of wearable technology to simplify lifestyles.

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