First Insight Acquires SnapRetail

First Insight is a provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products. First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers, and brands use the First Insight solution to design, select, price and market the most profitable new products for improved sales, margins and inventory turnover. First Insight was founded in 2007 and is based in Warrendale, Pennsylvania.