Investment Summary

First Bev Invests In Mad Tasty

On December 17, 2019, growth capital firm First Bev invested in beverage company Mad Tasty

Investment Highlights
  • This is First Bev’s 10th transaction in the Beverages sector.
  • This is First Bev’s 11th transaction in the United States.
  • This is First Bev’s 1st transaction in Tennessee.

Investment Summary
Date 2019-12-17
Target Mad Tasty
Sector Beverages
Investor(s) First Bev
Deal Type Growth Capital

Target

Mad Tasty

Nashville, Tennessee, United States
Mad Tasty is a producer of beverages that are made of low-calorie functional sparkling water with zero sugar or sweeteners and 20 mg of hemp. Mad Tasty was founded in 2018 and is based in Nashville, Tennessee.

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Investor(S) 1

Investor

First Bev

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Size Small
Type Sector Focused
DESCRIPTION

First Bev is a private investment firm focused on the beverage industry. First Bev looks to invest in emerging beverage companies throughout the US. The Firm pursues companies that can benefit from value-added services including support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Target companies typically have $1 to $15 million in revenue. First Bev was formed in 2005 and is based in Los Angeles, California.

DEAL STATS #
Overall 12 of 13
Sector (Beverages) 10 of 11
Type (Growth Capital) 7 of 8
State (Tennessee) 1 of 1
Country (United States) 11 of 12
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-10 VitaCup

San Diego, California, United States

VitaCup is a developer and marketer of premium coffee and tea products infused with vitamins and packaged in a 100% recyclable, BPA-free Keurig® compatible format. VitaCup offers coffee and tea products fortified with a blend of B and D vitamins as well as antioxidants and other functional ingredients. VitaCup was founded in 2017 and is based in San Diego, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-02 Drizly

Boston, Massachusetts, United States

Drizly is a technology company powering shopping experience for beer, wine, and liquor. Drizly was founded in 2012 and is based in Boston, Massachusetts.

Sell $1.1B
Mergr

Product

Company

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