Investment Summary

First Bev Invests In Mad Tasty

On December 17, 2019, growth capital firm First Bev invested in beverage company Mad Tasty

Investment Highlights
  • This is First Bev’s 10th transaction in the Beverages sector.
  • This is First Bev’s 11th transaction in the United States.
  • This is First Bev’s 1st transaction in Tennessee.

Investment Summary
Date 2019-12-17
Target Mad Tasty
Sector Beverages
Investor(s) First Bev
Deal Type Growth Capital

Target

Mad Tasty

Nashville, Tennessee, United States
Mad Tasty is a producer of beverages that are made of low-calorie functional sparkling water with zero sugar or sweeteners and 20 mg of hemp. Mad Tasty was founded in 2018 and is based in Nashville, Tennessee.

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Investor(S) 1

Investor

First Bev

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Size Small
Type Sector Focused
DESCRIPTION

First Bev is the private equity group of the financial advisory firm, First Beverage Group. First Beverage Ventures looks to invest in emerging beverage companies throughout the US. The Firm pursues companies that can benefit from value-added services including support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Target companies typically have $1 to $15 million in revenue. First Bev was formed in 2005 and is based in Los Angeles, California.

DEAL STATS #
Overall 12 of 13
Sector (Beverages) 10 of 11
Type (Growth Capital) 7 of 8
State (Tennessee) 1 of 1
Country (United States) 11 of 12
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-10 VitaCup

San Diego, California, United States

VitaCup is a developer and marketer of premium coffee and tea products infused with vitamins and packaged in a 100% recyclable, BPA-free Keurig® compatible format. VitaCup offers coffee and tea products fortified with a blend of B and D vitamins as well as antioxidants and other functional ingredients. VitaCup was founded in 2017 and is based in San Diego, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-02 Drizly

Boston, Massachusetts, United States

Drizly is a technology company powering shopping experience for beer, wine, and liquor. Drizly was founded in 2012 and is based in Boston, Massachusetts.

Sell $1.1B
Mergr

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Company

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