Investment Summary |
|
|---|---|
| Date | 2025-07-22 |
| Target | Health-Ade Kombucha |
| Sector | Beverages |
| Investor(s) | Generous Brands |
| Sellers(s) |
First Bev
Manna Tree Coca-Cola |
| Deal Type | Add-on Acquisition |
| Advisor(s) | Lazard (Financial) Baker & McKenzie (Legal) |
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Generous Brands is a provider of chilled juice, smoothies, shakes, and protein drinks. Generous Brands is based in Bakersfield, California.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Beverages M&A | 1 of 1 |
| Type: Add-on Acquisition M&A Deals | 1 of 1 |
| State: California M&A | 1 of 1 |
| Country: United States M&A | 1 of 1 |
| Year: 2025 M&A | 1 of 1 |
First Bev is a private investment firm focused on the beverage industry. First Bev looks to invest in emerging beverage companies throughout the US. The Firm pursues companies that can benefit from value-added services including support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Target companies typically have $1 to $15 million in revenue. First Bev was formed in 2005 and is based in Los Angeles, California.
| DEAL STATS | # |
|---|---|
| Overall | 5 of 5 |
| Sector: Beverages M&A | 4 of 4 |
| Type: Add-on Acquisition M&A Deals | 4 of 4 |
| State: California M&A | 2 of 2 |
| Country: United States M&A | 4 of 4 |
| Year: 2025 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2023-11-16 |
G Fuel
Hauppauge, New York, United States G Fuel provides clients with performance-driven alternatives to standard energy drink products. The company's products include Energy Formula, ready-to-drink cans, and powdered Hydration Formula. G Fuel is based in Hauppauge, New York. |
Buy | - |
Manna Tree Partners is a specialist investor focused on opportunities across the food supply chain. The Firm targets investments across the US and generally pursues small to mid-sized companies looking for a partner to help accelerate growth. Manna Tree Partners was established in 2018 and is headquartered in Vail, Colorado.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 2 |
| Sector: Beverages M&A | 1 of 1 |
| Type: Add-on Acquisition M&A Deals | 1 of 1 |
| State: California M&A | 1 of 1 |
| Country: United States M&A | 2 of 2 |
| Year: 2025 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2020-07-09 |
Vital Farms
Austin, Texas, United States Vital Farms is a manufacturer and marketer of poultry products. Vital Farms products include Pasture-raised butter, Pasture-raised eggs in dozens, half-dozens and restaurant flats. Vital Farms was founded in 2007 and is based in Austin, Texas. |
Sell | - |
Coca-Cola is a global brand and producer of beverages that operates Coca-Cola, Diet Coke, Coca-Cola Light, Coca-Cola Zero, Sprite, Fanta, Minute Maid, Powerade, Aquarius, Dasani, Vitaminwater, Georgia, Simply, Minute Maid Pulpy, Del Valle, Ayataka, Bonaqua/Bonaqa, and Schweppes. Coca-Cola dates back to 1886 and is based in Atlanta, Georgia.
| DEAL STATS | # |
|---|---|
| Overall | 11 of 11 |
| Sector: Beverages M&A | 9 of 9 |
| Type: Add-on Acquisition M&A Deals | 1 of 1 |
| State: California M&A | 4 of 4 |
| Country: United States M&A | 6 of 6 |
| Year: 2025 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2021-11-01 |
BODYARMOR SuperDrink
Beverly Hills, California, United States BODYARMOR SuperDrink is a producer of premium sports drinks. BODYARMOR SuperDrink was founded in 2010 and is based in Beverly Hills, California. |
Buy | $5.6B |
