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Investment Summary

First Analysis Invests In ViralGains

On September 21, 2017, venture capital firm First Analysis invested in digital media company ViralGains

Investment Highlights
  • This is First Analysis’ 1st transaction in the Digital Media sector.
  • This is First Analysis’ 48th transaction in the United States.
  • This is First Analysis’ 3rd transaction in Massachusetts.

Investment Summary
Date 2017-09-21
Target ViralGains
Sector Digital Media
Investor(s) First Analysis
Deal Type Venture

Target

ViralGains

Boston, Massachusetts, United States
ViralGains is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Using the platform to engage in a two-way conversation, brands discover exactly what people want and how they feel and build a unique journey that connects highly qualified consumers with relevant messages that generate awareness, motivate intent, and impact purchase decisions. ViralGains was formed in 2012 and is based in Boston, Massachusetts.

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Investor(S) 1

Investor

First Analysis

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Venture Capital Firm
Founded 1981
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

First Analysis is a financial advisory and investment firm. First Analysis' private equity arm targets investments in growth companies at all stages of development. The Group looks for opportunities based primarily in the US and can commit up to $10 million of equity per transaction. Sectors of particular interest include outsourced services, (business/government services, education, environmental services, healthcare services, marketing services); information technology, (business integration, call centers, healthcare IT, network security, open source, sensor systems, transaction processing); and chemistry enabled businesses (advanced materials, chemicals, healthcare products, polymers, purification). First Analysis was formed in 1981 and is based in Chicago, Illinois.

DEAL STATS #
Overall 50 of 60
Sector: Digital Media M&A 1 of 1
Type: Venture M&A Deals 25 of 30
State: Massachusetts M&A 3 of 4
Country: United States M&A 48 of 57
Year: 2017 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-09 Aventri

Norwalk, Connecticut, United States

Aventri is a provider of cloud-based analytics and data-driven end-to-end event management and venue sourcing solutions. Open-source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Aventri was formed in 2008 and is based in Norwalk, Connecticut.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-23 Blue Medora

Grand Rapids, Michigan, United States

Blue Medora software extends the major cloud management, APM, and IT operational analytics platforms by bringing in critical health, performance, and relationship data on the underlying computing storage, and network infrastructure. Blue Medora’s products enable IT operations and DevOps teams to work collaboratively and proactively to avoid downtime, resolve performance problems, and make better decisions using more comprehensive analytics. Blue Medora believes true visibility into business-critical applications is only achieved when enterprise technology teams communicate without barriers. Blue Medora was founded in 2007 and is based in Grand Rapids, Michigan.

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