Investment Summary

Argentum Capital Partners and First Analysis Invest In Insellerate

On February 15, 2022, growth capital firm Argentum Capital Partners and venture capital firm First Analysis invested in internet software and services company Insellerate

Investment Highlights
  • This is Argentum Capital Partners’ 12th and First Analysis’ 9th transaction in the Internet Software and Services sector.
  • This is Argentum Capital Partners’ 40th and First Analysis’ 57th transaction in the United States.
  • This is Argentum Capital Partners’ 10th and First Analysis’ 11th transaction in California.

Investment Summary

Date 2022-02-15
Target Insellerate
Sector Internet Software and Services
Investor(s) Argentum Capital Partners
First Analysis
Deal Type Growth Capital

Target

Insellerate

Newport Beach, California, United States
Insellerate is a marketing and sales engagement platform for the mortgage industry, that helps lenders close more loans through better borrower engagement. The company delivers dynamic technology, strategy, and content for every channel to ensure engagement throughout the borrower's journey. Insellerate integrates with the software powering lenders’ business today and into the future. It is a highly scalable, configurable, and modern platform that accelerates sales and generates repeat business. SOC 2 and SSAE 18 certified. Insellerate was formed in 2012 and is based in Newport Beach, California.

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Investor(S) 2

Investor

Argentum Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1988
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Argentum Capital Partners is a private equity firm focused on investing in small to mid-sized companies with proven business models and the ability to become market leaders. Prospective transaction situations include growth capital financing, management buyouts, platform acquisitions, and recapitalization. The firm typically takes minority positions, except in the case of management buyouts. Industry sectors of interest include business services, healthcare, and technology. Argentum generally prefers opportunities located in the Eastern US, but will consider companies across the US. Argentum Capital Partners was formed in 1988 and is based in New York City.


DEAL STATS #
Overall 43 of 48
Sector: Internet Software and Services M&A 12 of 13
Type: Growth Capital M&A Deals 20 of 25
State: California M&A 10 of 11
Country: United States M&A 40 of 45
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-10 Aventri

Norwalk, Connecticut, United States

Aventri is a provider of cloud-based analytics and data-driven end-to-end event management and venue sourcing solutions. Open-source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Aventri was formed in 2008 and is based in Norwalk, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-27 Resonate

Reston, Virginia, United States

Resonate is a SaaS-based provider of real-time consumer insights, data, and media activation and offers the single source of in-depth proprietary profiles on 200M+ US adult consumers. Resonate was founded in 2008 and is based in Reston, Virginia.

Sell -
Investor

First Analysis

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1981
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

First Analysis is a financial advisory and investment firm. First Analysis' private equity arm targets investments in growth companies at all stages of development. The Group looks for opportunities based primarily in the US and can commit up to $10 million of equity per transaction. Sectors of particular interest include outsourced services, (business/government services, education, environmental services, healthcare services, marketing services); information technology, (business integration, call centers, healthcare IT, network security, open source, sensor systems, transaction processing); and chemistry enabled businesses (advanced materials, chemicals, healthcare products, polymers, purification). First Analysis was formed in 1981 and is based in Chicago, Illinois.


DEAL STATS #
Overall 60 of 60
Sector: Internet Software and Services M&A 9 of 9
Type: Growth Capital M&A Deals 14 of 14
State: California M&A 11 of 11
Country: United States M&A 57 of 57
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-10 Aventri

Norwalk, Connecticut, United States

Aventri is a provider of cloud-based analytics and data-driven end-to-end event management and venue sourcing solutions. Open-source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Aventri was formed in 2008 and is based in Norwalk, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-26 Gyrodata

Houston, Texas, United States

Gyrodata is a service providers to the global energy industry with unparalleled expertise in gyroscopic surveying, wellbore placement, and wellbore characterization technologies. Gyrodata was founded in 1980 and is based in Houston, Texas.

Sell -