Add-on Acquisition • Marketing

Fingerpaint Acquires 1798

On February 3, 2020, Fingerpaint acquired marketing company 1798

Acquisition Context

This is Fingerpaint’s 2nd transaction in the Marketing sector.
This is Fingerpaint’s 2nd transaction in the United States.
This is Fingerpaint’s 1st transaction in California.

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M&A Deal Summary
Date	February 3, 2020
Target	1798
Sector	Marketing
Buyer(s)	Fingerpaint
Deal Type	Add-on Acquisition

Target Company

1798

La Jolla, California, United States

1798 LLC provides a range of health consulting services to biopharmaceutical, medical device, and diagnostic companies. 1798 LLC are proven experts in developing market access strategies, unearthing insights, and establishing value propositions for all stakeholders providers, patients, regulatory authorities, and payors that deliver a competitive advantage to life sciences companies by assisting them in the development of strategies and tactics to secure appropriate coverage, coding, and payment. 1798 has guided and informed highly successful drug launches and has helped strengthen the market share of mature brands for world-class life sciences companies for nearly a decade.

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Buyer Overview 1

Buyer

Fingerpaint

Saratoga Springs, New York, United States

Category	Company
Founded	2008
Sector	Marketing

DESCRIPTION

Fingerpaint is an independent, full-service health and wellness agency marketing agency. Fingerpaint was founded in 2008 and is based in Saratoga Springs, New York.

Deal Context for Buyer	#
Overall	2 of 10
Sector: Marketing	2 of 5
Type: Add-on Acquisition	2 of 10
State: California	1 of 2
Country: United States	2 of 10
Year: 2020	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-11-18	Olson Communications Scottsdale, Arizona, United States Olson Communications, Inc. is a public relations and content marketing agency.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-11-18

Olson Communications

Scottsdale, Arizona, United States

Olson Communications, Inc. is a public relations and content marketing agency.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-03-22	Leaderboard Branding Charlotte, North Carolina, United States Leaderboard Branding is a global naming and branding firm that delivers strategic insights and world-class creativity to every client, on every engagement. Built on the tenets of put people first and take pride in your work, Leaderboard Branding has developed strong and strategic partnerships with healthcare, biopharma, consumer, and B2B companies. Leaderboard Branding is based in Charlotte, North Carolina.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-03-22

Leaderboard Branding

Charlotte, North Carolina, United States

Leaderboard Branding is a global naming and branding firm that delivers strategic insights and world-class creativity to every client, on every engagement. Built on the tenets of put people first and take pride in your work, Leaderboard Branding has developed strong and strategic partnerships with healthcare, biopharma, consumer, and B2B companies. Leaderboard Branding is based in Charlotte, North Carolina.

Buy

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