Divestiture • Information Technology

FierceMarkets Acquires Content Firm - StorefrontBacktalk

On January 8, 2013, FierceMarkets acquired information technology company Content Firm - StorefrontBacktalk from The Content Firm

Acquisition Context
  • This is FierceMarkets’ 1st transaction in the Information Technology sector.
  • This is FierceMarkets’ 1st transaction in the United States.

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M&A Deal Summary

Date January 8, 2013
Target Content Firm - StorefrontBacktalk
Sector Information Technology
Buyer(s) FierceMarkets
Sellers(s) The Content Firm
Deal Type Divestiture

Target Company

Content Firm - StorefrontBacktalk

United States
Content Firm - StorefrontBacktalk is tracks retail technology, mobile and E-Commerce issues for a newsletter audience of over21,000 retail industry insiders.
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Buyer Overview 1

Buyer

FierceMarkets

Washington, District of Columbia, United States

Category Company
Founded 2000
Sector Media
DESCRIPTION

FierceMarkets, Inc. is a B2B emedia, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, and finance industries through its portfolio of email newsletters, websites, webinars and live events.


Deal Context for Buyer #
Overall 1 of 1
Sector: Information Technology 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2013 1 of 1

Seller Profile 1

SELLER

The Content Firm

Whippany, New Jersey, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

The Content Firm LLC is a provider of online multi media services.


Deal Context for Seller #
Overall 1 of 1
Sector: Information Technology 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2013 1 of 1