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M&A Deal Summary

FierceMarkets Acquires Content Firm - StorefrontBacktalk

On January 8, 2013, FierceMarkets acquired information technology company Content Firm - StorefrontBacktalk from The Content Firm

Acquisition Highlights
  • This is FierceMarkets’ 1st transaction in the Information Technology sector.
  • This is FierceMarkets’ 1st transaction in the United States.

M&A Deal Summary
Date 2013-01-08
Target Content Firm - StorefrontBacktalk
Sector Information Technology
Buyer(s) FierceMarkets
Sellers(s) The Content Firm
Deal Type Divestiture

Target

Content Firm - StorefrontBacktalk

United States
Content Firm - StorefrontBacktalk is tracks retail technology, mobile and E-Commerce issues for a newsletter audience of over21,000 retail industry insiders.

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Buyer(S) 1

Buyer

FierceMarkets

Washington, District of Columbia, United States
Category Company
Founded 2000
Sector Media
DESCRIPTION

FierceMarkets, Inc. is a B2B emedia, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, and finance industries through its portfolio of email newsletters, websites, webinars and live events.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United States M&A 1 of 1
Year: 2013 M&A 1 of 1

Seller(S) 1

SELLER

The Content Firm

Whippany, New Jersey, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

The Content Firm LLC is a provider of online multi media services.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United States M&A 1 of 1
Year: 2013 M&A 1 of 1
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