M&A Deal Summary

The Ferrero Group Acquires Keebler Foods

On July 29, 2019, The Ferrero Group acquired food company Keebler Foods from WK Kellogg for 1.3B USD

Acquisition Highlights
  • This is The Ferrero Group’s 8th transaction in the Food sector.
  • This is The Ferrero Group’s 2nd largest (disclosed) transaction.
  • This is The Ferrero Group’s 4th transaction in the United States.
  • This is The Ferrero Group’s 3rd transaction in Illinois.

M&A Deal Summary
Date 2019-07-29
Target Keebler Foods
Sector Food
Buyer(s) The Ferrero Group
Sellers(s) WK Kellogg
Deal Type Add-on Acquisition
Deal Value 1.3B USD

Target

Keebler Foods

Elmhurst, Illinois, United States
Keebler Foods Co. is a producer and seller of snack foods including cookies, crackers, crusts, cones, and snack bars. Keebler Foods was formed in 1853 and is based in Elmhurst, Illinois.

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Buyer(S) 1

Buyer

The Ferrero Group

Alba, Italy
Category Company
Founded 1946
Sector Food
Employees34,000
Revenue 10.5B EUR (2017)
DESCRIPTION

The Ferrero Group is a global manufacturer of branded chocolate and confectionery products. Ferrero was established in 1946 and is headquartered in Alba, Italy.

DEAL STATS #
Overall 8 of 10
Sector (Food) 8 of 10
Type (Add-on Acquisition) 4 of 6
State (Illinois) 3 of 3
Country (United States) 4 of 5
Year (2019) 3 of 3
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-12 Kelsen Group A/S

Nr. Snede, Denmark

Kelsen Group A/S is a producer of quality baked snacks that are sold in 85 countries around the world. Kelsen Group A/S primary brands include Kjeldsens and Royal Dansk. Kelsen has established distribution networks in markets in Asia, South America, the Middle East, and Africa as well as the United States. Kelsen Group A/S is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

Buy $300M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 Burton s Biscuits

Blackpool, United Kingdom

Burton's Biscuits is a biscuit manufacturer which supplies both quality branded and retailer brand biscuits. It owns and bakes important brands such as Maryland, Jammie Dodgers, and Wagon Wheels and also bakes biscuits for major retailers and global brands. Burton's Biscuits was formed in 2000 and is headquartered in St. Albans, UK, Burton’s operates manufacturing sites in Blackpool, Edinburgh, Llantarnam.

Buy -

Seller(S) 1

SELLER

WK Kellogg

Battle Creek, Michigan, United States
Category Company
Founded 1906
Sector Food
Employees3,000
Revenue 2.8B USD (2023)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

WK Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. WK Kellogg was formed in 1906 and is based in Battle Creek, Michigan.

DEAL STATS #
Overall 4 of 5
Sector (Food) 4 of 5
Type (Add-on Acquisition) 1 of 1
State (Illinois) 2 of 3
Country (United States) 4 of 5
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-13 Famous Amos Chocolate Chip Cookie

Elmhurst, Illinois, United States

Formed in 1975, Famous Amos Chocolate Chip Cookie Co. L.L.C. is a manufacturer of chocolate chip cookies based in Elmhurst, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-13 BCGo

Montreal, Quebec, Canada

BCGo is an on-demand transportation system in Calhoun County, operated by Battle Creek Transit, a department of the City of Battle Creek, and collaborating agencies. BCGois based in Montreal, Quebec.

Buy -
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