M&A Deal Summary

Ferd Capital Acquires TRY

On October 1, 2021, private equity firm Ferd Capital acquired marketing company TRY

Acquisition Highlights
  • This is Ferd Capital’s 1st transaction in the Marketing sector.
  • This is Ferd Capital’s 10th transaction in Norway.

M&A Deal Summary

Date 2021-10-01
Target TRY
Sector Marketing
Buyer(s) Ferd Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

TRY

Oslo, Norway
TRY is an advertising agency, that includes additional business areas, such as media agency services, content production, film production, PR, consultancy, design and digital service development through its companies. TRY was founded in 1998 and is based in Oslo, Norway.

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Buyer(S) 1

Buyer
DESCRIPTION

Ferd Capital is the direct investment arm of Norwegian holding company and asset manager Ferd AS. Ferd Capital looks to make 500 million NOK to 3 billion NOK equity and debt investments in private and public companies. The Firm does not have any sector preferences and generally pursues opportunities throughout Scandianavia. Ferd looks to take an active ownership role to help with portfolio company growth and development. Ferd Capital is based in Oslo, Norway.


DEAL STATS #
Overall 10 of 13
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 4 of 4
Country: Norway M&A 10 of 11
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-18 Norkart

Oslo, Norway

Norkart provides in-house developed software and data platform for map solutions to the public and private sectors. Norkart was founded in 1961 and is based in Sandvika, Norway.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-22 Aidian

Espoo, Finland

Aidian develops, manufactures, and sells instruments and tests that are used in such fields as primary care to provide quick and accurate test results. The company's offering of tests addresses several global health problems such as antimicrobial resistance (AMR), diabetes, and colorectal cancer. It has tests that are intended to reduce unnecessary prescriptions of antibiotics, which is a driver behind the growing threat from AMR and antibiotic-resistant bacteria. Aidian was founded in 1974 and is based in Espoo, Finland.

Buy -