M&A Deal Summary

FeraDyne Outdoors Acquires FL Archery Holdings

On June 1, 2015, FeraDyne Outdoors acquired consumer products company FL Archery Holdings

Acquisition Highlights
  • This is FeraDyne Outdoors’ 1st transaction in the Consumer Products sector.
  • This is FeraDyne Outdoors’ 1st transaction in the United States.
  • This is FeraDyne Outdoors’ 1st transaction in Wisconsin.

M&A Deal Summary
Date 2015-06-01
Target FL Archery Holdings
Sector Consumer Products
Buyer(s) FeraDyne Outdoors
Deal Type Add-on Acquisition
Advisor(s) Robert W. Baird & Co., Inc. (Financial)

Target

FL Archery Holdings

Superior, Wisconsin, United States
Field Logic is a provider of archery targets and accessories. Field Logic's renowned portfolio of industry brands includes Block® targets, Glen Del® targets, Shooter™ Buck targets, Black Hole™ targets, Hurricane™ bag targets, IQ® Bowsights, Sure-Loc® Archery Products, S4Gear ™ and Apple Archery® and X-Press® bow presses.

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Buyer(S) 1

Buyer

FeraDyne Outdoors

Superior, Wisconsin, United States
Category Company
Founded 2011
Sector Consumer Products
DESCRIPTION

FeraDyne Outdoors designs, manufactures and markets a range of innovative category products for the bowhunting and archery markets. FeraDyne offers an extensive portfolio of patent-protected products such as Rage and Muzzy broadheads, Nockturnal lighted nocks, Tru-Fire releases, Block, Glen Del, Shooter Buck and Hurricane targets, and IQ and Sure-Loc bowsights, all of which are designed to enhance the performance of archers in the field and on the range. FeraDyne Outdoors was founded in 2011 and is based in Superior, Wisconsin.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Wisconsin) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
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