M&A Deal Summary

Fat Brain Toys Acquires Surprise Ride

On November 14, 2018, Fat Brain Toys acquired internet software and services company Surprise Ride

Acquisition Highlights
  • This is Fat Brain Toys’ 1st transaction in the Internet Software and Services sector.
  • This is Fat Brain Toys’ 1st transaction in the United States.
  • This is Fat Brain Toys’ 1st transaction in District of Columbia.

M&A Deal Summary

Date 2018-11-14
Target Surprise Ride
Sector Internet Software and Services
Buyer(s) Fat Brain Toys
Deal Type Add-on Acquisition

Target

Surprise Ride

Washington, District of Columbia, United States
Surprise Ride, Inc. is a subscription box service. The company has developed more than 50 kits - crafts, STEM projects, and games to keep kids engaged without screen time - as part of a subscription box service. Surprise Ride is based in Washington, District of Columbia.

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Buyer(S) 1

Buyer

Fat Brain Toys

Elkhorn, Nebraska, United States

Category Company
Founded 2002
Sector Retail
DESCRIPTION

Fat Brain Toys is a global designer, producer, and marketer of a broad range of innovative, high?quality toys sold to preschoolers, youths, and adults under the TOMY® and Ertl® brands as well as products for parents, infants, and toddlers marketed under The First Years, JJ Cole Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Ricky Zoom, Nintendo, Lamaze, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies, and Toy Story, and other well?known licenses. TOMY International's mission is to Make the World Smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe, and Australia. Fat Brain Toys was formed in 2002 and is based in Elkhorn, Nebraska.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: District of Columbia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1