M&A Deal Summary

Fanatics Acquires The Topps - Sports and Entertainment Division

On January 4, 2022, Fanatics acquired consumer products company The Topps - Sports and Entertainment Division from Bazooka Candy Brands for 500M USD

Acquisition Highlights
  • This is Fanatics’ 1st transaction in the Consumer Products sector.
  • This is Fanatics’ largest (disclosed) transaction.
  • This is Fanatics’ 3rd transaction in the United States.
  • This is Fanatics’ 1st transaction in New York.

M&A Deal Summary
Date 2022-01-04
Target The Topps - Sports and Entertainment Division
Sector Consumer Products
Buyer(s) Fanatics
Sellers(s) Bazooka Candy Brands
Deal Type Divestiture
Deal Value 500M USD

Target

The Topps - Sports and Entertainment Division

New York, New York, United States
Topps’ sports & entertainment business consists of its worldwide trading cards and collectibles business - both the physical and digital divisions - which sells in more than 100 countries and has physical operations in 10 countries, including the UK, Germany, Brazil, Italy and Japan.

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Buyer(S) 1

Buyer

Fanatics

Jacksonville, Florida, United States
Category Company
Founded 1995
Sector E-Commerce
DESCRIPTION

Fanatics is a vertically integrated online retailer of team and league licensed sports apparel and collectibles. With hundreds of thousands of available items, Fanatics offers a deep product assortment spanning collegiate and professional teams, action sports including surf, skate and MMA, and offers this merchandise on websites such as footballfanatics.com and surffanatics.com. Fanatics was formed in 1995 and is based in Jacksonville, Florida.

DEAL STATS #
Overall 4 of 6
Sector (Consumer Products) 1 of 1
Type (Divestiture) 3 of 3
State (New York) 1 of 1
Country (United States) 3 of 5
Year (2022) 1 of 2
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-04 V.F. - Licensed Sports Group Business

United States

V.F. Corp. - Licensed Sports Group Business includes the Majestic® brand, which supplies apparel and fanware through licensing agreements with U.S. and international professional sports leagues and teams.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-18 Mitchell & Ness

Irvine, California, United States

Mitchell & Ness is a global platform in nostalgia headwear and apparel with longstanding licensing agreements across multiple professional sports leagues including the NBA, NHL, MLB and NFL. Mitchell & Ness is a strong lifestyle brand that is well known for its authentic headwear and apparel craftsmanship. Mitchell & Ness was founded in 1904 and is based in Irvine, California.

Buy -

Seller(S) 1

SELLER

Bazooka Candy Brands

New York, New York, United States
Category Company
Founded 1938
Sector Food
DESCRIPTION

Bazooka Candy Brands produces distinctive candy products including Bazooka bubble gum, Ring Pop, Push Pop, Baby Bottle Pop, and Juicy Drop Pop lollipops - as well as manage pre-paid digital and physical gift card solutions for consumer brands. Bazooka Candy Brands was founded in 1938 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
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