M&A Deal Summary

Fairfax Acquires Rouge Media Group

On June 17, 2016, Fairfax acquired media company Rouge Media Group

Acquisition Highlights
  • This is Fairfax’s 1st transaction in the Media sector.
  • This is Fairfax’s 3rd transaction in the United States.
  • This is Fairfax’s 1st transaction in New York.

M&A Deal Summary
Date 2016-06-17
Target Rouge Media Group
Sector Media
Buyer(s) Fairfax
Deal Type Add-on Acquisition

Target

Rouge Media Group

New York, New York, United States
Rouge Media Group is a north american media company connecting brands with millions of consumers on their daily journey out-of-home. Rouge delivers high impact media and marketing opportunities with trusted proprietary access to university students, 18-34 and Women 18+ across North America.

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Buyer(S) 1

Buyer

Fairfax

Toronto, Ontario, Canada
Category Company
Founded 1951
Sector Insurance
Employees15,891
Revenue 25.8B USD (2023)
DESCRIPTION

Fairfax is a financial services holding company which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. Fairfax’s corporate objective is to achieve a high rate of return on invested capital and build long-term shareholder value. Fairfax was founded in 1951 and is based in Toronto, Ontario.

DEAL STATS #
Overall 6 of 12
Sector (Media) 1 of 1
Type (Add-on Acquisition) 5 of 8
State (New York) 1 of 1
Country (United States) 3 of 4
Year (2016) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-23 Ridley

Mankato, Minnesota, United States

Ridley, Inc. is an animal nutrition companies in North America, serving customers mainly in the United States and Canada.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-27 Asuransi MAG

Jakarta, Indonesia

Asuransi MAG is an insurance company involved in providing insurances for vehicle, health, fire, etc. Asuransi MAG was founded in 1980 and is based in Central Jakarta, Indonesia.

Buy -
Mergr

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