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  6. Fair Holdings Acquires TrueCar

M&A Deal Summary

Fair Holdings Acquires TrueCar

On October 15, 2025, Fair Holdings acquired internet software and services company TrueCar for 227M USD

Acquisition Highlights
  • This is Fair Holdings’ 1st transaction in the Internet Software and Services sector.
  • This is Fair Holdings’ largest (disclosed) transaction.
  • This is Fair Holdings’ 1st transaction in the United States.
  • This is Fair Holdings’ 1st transaction in California.

M&A Deal Summary
Date 2025-10-15
Target TrueCar
Sector Internet Software and Services
Buyer(s) Fair Holdings
Deal Type Add-on Acquisition
Deal Value 227M USD
Advisor(s) Morgan Stanley (Financial)
Alston & Bird
Wilkinson Barker Knauer (Legal)

Target

TrueCar

Santa Monica, California, United States
TrueCar office in West Los Angeles, California.
TrueCar office in West Los Angeles, California.
TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a hassle-free car-buying experience. TrueCar was formed in 2005 and is based in Santa Monica, California.

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Buyer(S) 1

Buyer

Fair Holdings

Santa Monica, California, United States
Category Company
Sector Business Services
DESCRIPTION

Fair Holdings is a strategic and financial investor group holding company. Fair Holdings is based in Santa Monica, California.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
Size (of disclosed) 1 of 1
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