Add-on Acquisition • Internet Software and Services

FactFinder Acquires Loop54

On October 20, 2021, FactFinder acquired internet software and services company Loop54

Acquisition Context

This is FactFinder’s 2nd transaction in the Internet Software and Services sector.
This is FactFinder’s 1st transaction in Sweden.

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M&A Deal Summary
Date	October 20, 2021
Target	Loop54
Sector	Internet Software and Services
Buyer(s)	FactFinder
Deal Type	Add-on Acquisition

Target Company

Loop54

Stockholm, Sweden

Loop54 is a developer of a powerful e-commerce platform based on Artificial Intelligence, as well as an on-site search provider. With its in-house developed algorithm, the company offers real-time, one-to-one personalization that provides users with relevant search results at high speed to leading e-commerce companies, including Office Depot, Not on the High Street, and Oliver Bonas. Loop54 was formed in 2010 and is based in Stockholm, Sweden.

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Buyer Overview 1

Buyer

FactFinder

Pforzheim, Germany

Category	Company
Founded	1981
Sector	Internet Software and Services

DESCRIPTION

FactFinder provides services related to search, navigation, and merchandising in e-commerce. Since the early 2000s, the company has been developing AI-based search technologies to help online shoppers find the right products. Internationally, the technology is used in more than 1,800 shops. FactFinder was founded in 1981 and is based in Pforzheim, Germany.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Internet Software and Services	2 of 2
Type: Add-on Acquisition	2 of 2
Country: Sweden	1 of 1
Year: 2021	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-01-08	PrismaStar Cambridge, United Kingdom PrismaStar is a product search company. PrismaStar has designed and patented technology to help consumers find the very best products and services, personalised to their individual tastes, in the e-commerce market. It enables users to find products based on multiple product specifications, not only on "price" or "brand", giving shoppers the confidence to make the best decision about which product to buy. PrismaStar was founded in 2005 and is based in Cambridge, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-01-08

PrismaStar

Cambridge, United Kingdom

PrismaStar is a product search company. PrismaStar has designed and patented technology to help consumers find the very best products and services, personalised to their individual tastes, in the e-commerce market. It enables users to find products based on multiple product specifications, not only on "price" or "brand", giving shoppers the confidence to make the best decision about which product to buy. PrismaStar was founded in 2005 and is based in Cambridge, United Kingdom.

Buy

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