M&A Deal Summary

Facebook Acquires Mixtent

On March 8, 2013, Facebook acquired internet software and services company Mixtent

Acquisition Highlights
  • This is Facebook’s 21st transaction in the Internet Software and Services sector.
  • This is Facebook’s 31st transaction in the United States.
  • This is Facebook’s 20th transaction in California.

M&A Deal Summary
Date 2013-03-08
Target Mixtent
Sector Internet Software and Services
Buyer(s) Facebook
Deal Type Add-on Acquisition

Target

Mixtent

Palo Alto, California, United States
Storylane, a relatively young social network focused around telling stories. Storylane plans to roll out tools to help migrate those posts to other sites

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Buyer(S) 1

Buyer

Facebook

Menlo Park, California, United States
Category Company
Founded 2004
Sector Internet Software and Services
Employees69,329
Revenue 134.9B USD (2023)
DESCRIPTION
Entrance to Facebook's corporate headquarters in Menlo Park, California.
Entrance to Facebook's corporate headquarters in Menlo Park, California.

Facebook is a social utility company that helps people communicate more efficiently with their friends, family, and coworkers. Facebook develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Facebook was founded in 2004 and is based in Menlo Park, California.

DEAL STATS #
Overall 37 of 85
Sector (Internet Software and Services) 21 of 42
Type (Add-on Acquisition) 35 of 82
State (California) 20 of 40
Country (United States) 31 of 63
Year (2013) 3 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-28 Atlas DMT

Seattle, Washington, United States

Atlas platform in ways that work best for your campaigns.By building the most reliable ad-serving platform in the industry. By providing deep, accurate and actionable insights into your campaign.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-14 Hot Studio

San Francisco, California, United States

Hot Studio envision, design, and build digital products and services.Hot Studio calls itself an “experience design company.” It creates digital products and services for a range of clients, including SFMOMA, Gilt Groupe, People.com, Cisco, Warner Music and Gap.

Buy -
Mergr

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