M&A Deal Summary

Extu Acquires OneAffiniti

On May 11, 2021, Extu acquired information technology company OneAffiniti

Acquisition Highlights
  • This is Extu’s 1st transaction in the Information Technology sector.
  • This is Extu’s 1st transaction in the United States.
  • This is Extu’s 1st transaction in Texas.

M&A Deal Summary

Date 2021-05-11
Target OneAffiniti
Sector Information Technology
Buyer(s) Extu
Deal Type Add-on Acquisition

Target

OneAffiniti

Austin, Texas, United States
OneAffiniti offers a service-enabled technology platform to create customized, scalable through-channel marketing programs, amplifying growth for brands and partners. OneAffiniti is based in Austin, Texas.

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Buyer(S) 1

Buyer

Extu

Atlanta, Georgia, United States

Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

Extu provides online rewards, travel incentives, and gift card reward programs. The Company is known for pioneering technological innovations—including add-on modules for online incentive programs-which have transformed the industry. Extu was established in 1994 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1