1. Home >
  2. M&A >
  3. Divestiture >
  4. United States >
  5. California >
  6. Extraordinary Brands Acquires CycleBar

M&A Deal Summary

Extraordinary Brands Acquires CycleBar

On July 28, 2025, Extraordinary Brands acquired consumer services company CycleBar from Xponential

Acquisition Highlights
  • This is Extraordinary Brands’ 5th transaction in the Consumer Services sector.
  • This is Extraordinary Brands’ 5th transaction in the United States.
  • This is Extraordinary Brands’ 3rd transaction in California.

M&A Deal Summary
Date 2025-07-28
Target CycleBar
Sector Consumer Services
Buyer(s) Extraordinary Brands
Sellers(s) Xponential
Deal Type Divestiture

Target

CycleBar

Irvine, California, United States
CycleBar is an indoor cycling brand that offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. It offers an immersive, multi-sensory experience in state-of-the-art "CycleTheaters," led by specially trained instructors, enhanced with high-energy "CycleBeats" playlists and tracked using rider-specific "CycleStat" performance metrics. CycleBar was founded in 2004 and is based in Irvine, California.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Extraordinary Brands

Charlottesville, Virginia, United States
Category Company
Sector Consumer Services
DESCRIPTION

Extraordinary Brands is a health and wellness franchisor. Combines a passion for service, fitness, and franchising to provide one-of-a-kind, life-changing opportunities in the booming boutique fitness franchise industry. Extraordinary Brands is headquartered in Charlottesville, Virginia.

DEAL STATS #
Overall 5 of 5
Sector: Consumer Services M&A 5 of 5
Type: Divestiture M&A Deals 3 of 3
State: California M&A 3 of 3
Country: United States M&A 5 of 5
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-28 Rumble

Irvine, California, United States

Rumble is a boxing-inspired, full-body strength and conditioning group that offers fitness classes, 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. Rumble was founded in 2017 and is based in Irvine, California.

Buy -

Seller(S) 1

SELLER

Xponential

Irvine, California, United States
Category Company
Founded 2017
Sector Consumer Services
Employees288
Revenue 320M USD (2024)
DESCRIPTION

Xponential is a curator of boutique fitness brands across multiple verticals. Through its mission to make boutique fitness accessible to everyone, the Company has built and curated a diversified platform of nine boutique fitness brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, and yoga. Xponential was founded in 2017 and is headquartered in Irvine, California.

DEAL STATS #
Overall 3 of 4
Sector: Consumer Services M&A 3 of 4
Type: Divestiture M&A Deals 3 of 4
State: California M&A 3 of 4
Country: United States M&A 3 of 4
Year: 2025 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-28 Rumble

Irvine, California, United States

Rumble is a boxing-inspired, full-body strength and conditioning group that offers fitness classes, 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. Rumble was founded in 2017 and is based in Irvine, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-19 Lindora

Irvine, California, United States

Lindora is a provider of comprehensive, medically-based weight loss treatments and products. Lindora operates 35 stand-alone clinics across Southern California and seven in-store clinics in selected Rite Aid stores. Lindora was founded in 1971 and is based in Irvine, California.

Sell -
Mergr

Solution for

Product

Company

Legal