M&A Deal Summary

Experian Acquires Tapad

On November 19, 2020, Experian acquired marketing company Tapad from Telenor for 280M USD

Acquisition Highlights
  • This is Experian’s 2nd transaction in the Marketing sector.
  • This is Experian’s 9th largest (disclosed) transaction.
  • This is Experian’s 24th transaction in the United States.
  • This is Experian’s 3rd transaction in New York.

M&A Deal Summary
Date 2020-11-19
Target Tapad
Sector Marketing
Buyer(s) Experian
Sellers(s) Telenor
Deal Type Divestiture
Deal Value 280M USD

Target

Tapad

New York, New York, United States
Tapad, Inc. provides cross-device data, digital linking, and distribution services. Tapad correlates data to connect brands to consumers globally across devices in a safe, privacy-first way via The Tapad Graph. Through innovation, a global roster of trusted data sources and methodologies, and strong customer relationships, we’re driving the industry toward realizing the full potential of digital advertising through identity resolution. Tapad was founded in 2010 and is based in New York City.

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Buyer(S) 1

Buyer

Experian

Dublin, Ireland
Category Company
Founded 1826
Sector Information Services
Employees22,500
Revenue 7.1B GBP (2024)
DESCRIPTION

Experian is a global information services group with operations in 40 countries. Experian was founded in 1826 and is based in Dublin, Ireland.

DEAL STATS #
Overall 63 of 65
Sector (Marketing) 2 of 2
Type (Divestiture) 5 of 5
State (New York) 3 of 4
Country (United States) 24 of 26
Year (2020) 2 of 2
Size (of disclosed) 9 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-20 Arvato infoscore -Financial Solutions Risk Management Division

Baden-Baden, Germany

Arvato infoscore GmbH -Financial Solutions Risk Management Division is a credit risk management service provider. Its core data assets and sector expertise to create a uniquely innovative platform delivering benefits to clients of both organizations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-16 Tax Credit

Los Angeles, California, United States

Tax Credit is a provider of tax incentive consulting, administration and technology, serving clients from Fortune 100 to small business. The Company uses proprietary processes, software and expertise to assist the most respected regional and national companies in identifying valuable federal and state tax incentives, including state and federal research and development tax credits, state enterprise zone tax credits, national hiring incentives such as the Work Opportunity Tax Credit (WOTC) and other state and federal programs. Tax Credit was founded in 2012 and is based in Los Angeles, California.

Buy -

Seller(S) 1

SELLER

Telenor

Fornebu, Norway
Category Company
Founded 1855
Sector Communications
Employees11,000
Revenue 80.5B NOK (2023)
DESCRIPTION

Telenor is a Norwegian multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world's largest mobile telecommunications companies with operations in Scandinavia, Eastern Europe and Asia. Telenor was founded in 1855 and is based in Fornebu, Norway.

DEAL STATS #
Overall 9 of 12
Sector (Marketing) 1 of 1
Type (Divestiture) 9 of 11
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-09 DNA Finland Oy

Vantaa, Finland

DNA Finland Oy is a Finnish telecommunications company providing high-quality, state-of-the-art voice, data, and TV services to private customers and corporations. DNA Finland is based in Vantaa, Finland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-08 Telenor Myanmar

Myanmar

Telenor Myanmar is a provider of telecommunication services in Myanmar.

Sell $105M
Mergr

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