M&A Deal Summary

Experian Acquires Marketswitch

On February 16, 2004, Experian acquired internet software and services company Marketswitch

Acquisition Highlights
  • This is Experian’s 1st transaction in the Internet Software and Services sector.
  • This is Experian’s 1st transaction in the United States.
  • This is Experian’s 1st transaction in Vermont.

M&A Deal Summary
Date 2004-02-16
Target Marketswitch
Sector Internet Software and Services
Buyer(s) Experian
Deal Type Add-on Acquisition

Target

Marketswitch

Herndon, Vermont, United States
Marketswitch designs, develops, and sells decisioning software applications that maximize the value of every dollar spent on customers and prospects. Marketswitch first applied its customer-level optimisation technology to marketing optimisation and has expanded into risk management, collections, pricing and revenue optimisation.

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Buyer(S) 1

Buyer

Experian

Dublin, Ireland
Category Company
Founded 1826
Sector Information Services
Employees22,500
Revenue 7.1B GBP (2024)
DESCRIPTION

Experian is a global information services group with operations in 40 countries. Experian was founded in 1826 and is based in Dublin, Ireland.

DEAL STATS #
Overall 2 of 64
Sector (Internet Software and Services) 1 of 24
Type (Add-on Acquisition) 2 of 55
State (Vermont) 1 of 1
Country (United States) 1 of 25
Year (2004) 1 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-02-01 Nordic Info Group AS

Silkeborg, Denmark

Nordic Info Group consisted of three leading companies active within credit and business information services in Denmark and Norway.

Buy kr.1.1B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-03 CheetahMail

New York, New York, United States

CheetahMail, Inc, an email marketing and customer intelligence solutions firm, serves over 140 category-leading clients in many industries including retail, technology, financial, entertainment, B2B and not-for-profit. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. A profitable and privately held firm, CheetahMail is located in New York City and Long Beach, California and was founded in 1998. CheetahMail's UK subsidiary CheetahMail UK is located in Surrey, England.

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