M&A Deal Summary

Exhibit Surveys Acquires Sparks

On August 1, 2023, Exhibit Surveys acquired marketing company Sparks

Acquisition Highlights
  • This is Exhibit Surveys’ 1st transaction in the Marketing sector.
  • This is Exhibit Surveys’ 1st transaction in the United States.
  • This is Exhibit Surveys’ 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2023-08-01
Target Sparks
Sector Marketing
Buyer(s) Exhibit Surveys
Deal Type Add-on Acquisition
Advisor(s) Cozen O'Connor (Legal)

Target

Sparks

Philadelphia, Pennsylvania, United States
Sparks is a digital experiential marketing agency specialize in creating connection–-the real human connection–-onsite, online, or anywhere. Sparks was founded in 1919 and is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

Exhibit Surveys

Red Bank, New Jersey, United States
Category Company
Founded 1963
Sector Marketing
DESCRIPTION

Exhibit Surveys, Inc. is an award-winning market research and consulting firm. Exhibit Surveys has benchmarked the event industry, providing unmatched quantitative knowledge as well as program-specific research and analytics expertise. Exhibit Surveys has conducted primary research on more than 5,000 exhibitions and events, and in excess of 10,000 exhibits, and has conducted research and measurement globally on six continents.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
Mergr

Product

Company

Legal